- Behind the Manischewitz Rebranding
CPG Insider, Erik Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Goodyear, Crunch Fitness, Adidas, Kraft Focus On Fools
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 1, 2024
Goodyear has created a social media effort for its faux SkyGrip bli ...
- Despite Early Easter, NRF Predicts Strong Sales
Marketing Daily, Sarah Mahoney - Monday, March 18, 2024
While not likely to top last year's record, sales are expected ...
- Ford Celebrates 'Car Girls' Year-Round
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2024
The automaker is encouraging women around the world to share what mak ...
- Leap Into QSR Savings Feb. 29
Marketing Daily, Teresa Buyikian - Monday, February 26, 2024
Among Leap Day specials: the Leapling Doughnut, a green-frosted frog face goodi ...
- Pet-Friendly Cadbury Bunny Tryouts Hop Into Bracket Madness
Marketing Daily, Erik Oster - Tuesday, February 20, 2024
The brand's sixth consecutive tryout will feature fan voting across a seri ...
- Presidents Day More About Sales Than Reflection
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 18, 2024
Washington and other Founding Fathers "would have been deeply worried" by h ...
- From 'Pickup Limes' To 'Gintimates': How 4 Brands Approached V Day
Marketing Daily, Erik Oster - Wednesday, February 14, 2024
For brands that don"t sell candy, there aren't as many obvious connectio ...
- It's Almost Valentine's Day. Have You Hugged Your Plumber Lately?
Mediapsssst, Richard Whitman - Monday, February 12, 2024
About the last thing I associate with Valentine's Day is my plumbe ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- Spurning Cupid: Brands Are Ignoring Valentine's Day
Email Insider, Ray Schultz - Monday, February 12, 2024
Most ecommerce brands did not send email or SMS messages in 202 ...
- February 13: It's All About The ....Hooha?
Mediapsssst, Richard Whitman - Friday, February 2, 2024
Well, according to beauty brand Eos it is and the brand h ...
- Shadow-Watching: Why Focus On Groundhog Day ?
CPG Insider, Erik Oster - Friday, February 2, 2024
Samuel Adams has a longtime association with the quirky holiday, as He ...
- 'DNT TXT' Your Ex: Hop Wtr Aims To Soothe Relationship Stress On V-Day
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
Winners of promotion get a lockbox to store their phones, with bra ...
- V-Day Spending Tilts Back To Romance
Marketing Daily, Sarah Mahoney - Monday, January 29, 2024
As consumers feel more relaxed about the economy, they're thinking about lov ...
- Teleflora V-Day Ads Target The Lonely
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
With five real-life happy endings, the company's new marketing campaign wants everyo ...
- Xmas Breakfast Shuffle: Waffle House, IHOP, Denny's Track Most Foot Traffic
Marketing Daily, Teresa Buyikian - Monday, January 15, 2024
All-day breakfast chains dominated Christmas Day fast-casual dining, with Waffle House's 25. ...
- Fast-Food Romance: White Castle Helps Celebrate V-Day With 'Love Castle'
QSR Insider, Teresa Buyikian - Tuesday, January 9, 2024
Love Castle transforms White Castle dining rooms into "fine dining" establishments, whe ...
- Joann, Belk, Carvana Enter The Year On Shaky Ground
Marketing Daily, Sarah Mahoney - Thursday, January 4, 2024
Ah, January. It's the month retailers pack away the poinsettias and deci ...
- Spangler Releases Sweethearts For The 'It's Complicated' Generation
Marketing Daily, Teresa Buyikian - Thursday, January 4, 2024
The new take on the Valentine's Day tradition features "blurry, misprinted candi ...
- Paid Search Fueled Highest Holiday Sales For Retailers
Search & Performance Insider, Laurie Sullivan - Thursday, January 4, 2024
Paid search drove U.S. consumers to spend, but a payment strategy allow ...
- The Smart Return: How Retailers Are Coping With A Growing Problem
Email Insider, Ray Schultz - Friday, December 29, 2023
Many retailers and ecommerce brands offer exchanges or gift cards, and so ...
- The Delirium Of New Year's Eve TV
TVBlog, Adam Buckman - Friday, December 29, 2023
For the millions who are either not invited to New Year's E ...
- Southwest Airlines Customers Experience Deja Vu
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, December 26, 2023
More than 400 flights were canceled by Southwest Airlines over the pa ...
- The Joy (And Reach) Of Agency Holiday Videos
Mediapsssst, Richard Whitman - Tuesday, December 26, 2023
Klick Health launched its annual video two weeks ago and it h ...
- Holiday Appetite: Shoppers Spent 3.1% More In Closing Months
Email Insider, Ray Schultz - Tuesday, December 26, 2023
In-store results grew by 2.2% in November and December YoY, but onli ...
- Hop Wtr Asks, 'Is Santa Sober?'
Marketing Daily, Erik Oster - Sunday, December 24, 2023
The sparkling hop water brand goes big on sobriety messaging ahead ...
- Survey: 40% Still Wrapping Up Holiday Shopping
Mediapsssst, Richard Whitman - Friday, December 22, 2023
That's according to a Harris Poll/Retail Brew survey issued Dec. 20, whi ...
- How AI Can Make Us More Human Over the Holidays
MAD, Dulani Porter - Thursday, December 21, 2023
The holiday season, with its joy and challenges, is an ideal ti ...
- Too Much Peppermint Schnapps? Burger King Brazil Has Hangover Cure
Marketing Daily, Teresa Buyikian - Thursday, December 21, 2023
A facial recognition app determines the right Whopper version and discount Brazili ...