- Katz Radio Ups Ramos To EVP, Multicultural Partnerships
MAD, Fern Siegel - Monday, September 12, 2022
Ramos will oversee the creation of multicultural audio marketing campaigns across Ka ...
- General Motors Selects Majority For Multicultural EV Efforts
Marketing Daily, Tanya Gazdik - Monday, August 22, 2022
GM has come under fire for gaps in its diversity efforts. T ...
- Advance Auto Parts Introduces New (And Bilingual) Brand Spokesman
Mediapsssst, Richard Whitman - Monday, July 18, 2022
The company is calling it a first. The campaign targets a burgeoni ...
- Think Now Utilizes Semasio To Target Multicultural Markets
MAD, Fern Siegel - Tuesday, June 28, 2022
Semasio, a programmatic ad company, helps bring zero-party multicultural data to t ...
- YouNite Media Focuses On Diversity Audiences, Campaigns
MAD, Fern Siegel - Monday, June 27, 2022
YouNite views multicultural campaigns as the future of marketing. ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- Genesis Hires Agency Exec To Lead Multicultural Marketing
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2022
Wang spent the last six years years at The Allen Lewis Agenc ...
- Pod Digital Media Nabs Ad Rights To ESPAT TV
MAD, Fern Siegel - Thursday, May 12, 2022
The agency targets podcasters with multicultural audiences and connects them with t ...
- Spectrum 'Pays It Forward' To Grow Multicultural, Women-Owned Businesses
MAD, Fern Siegel - Tuesday, May 3, 2022
Spectrum Reach's in-house campaign, "Pay it Forward," is committing $15 million ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
The technology provides a scorecard to identify racial bias and risk facto ...
- The Power And Importance Of Inclusive Storytelling
Marketing Insider, Margaret Molloy - Wednesday, November 24, 2021
Balancing authenticity and action is difficult. One tip: Know that identity ...
- Cultural Connections Drive Many Entertainment Choices
MAD, Nancy Tellet - Tuesday, November 16, 2021
Just as Netflix utilizes "authentic storytelling... grounded in the local culture," ...
- Young Adult Hispanics: Reframed Mindset For Coveted Cohort
Marketing Insider, Manu Gabaldon - Thursday, November 4, 2021
A host of social, economic and health issues have revamped the minds ...
- The Power And Importance Of Inclusive Storytelling
Marketing Insider, Margaret Molloy - Tuesday, October 12, 2021
Balancing authenticity and action is difficult. One tip: Know that identity ...
- Hispanics Continue To Break The Mold With Census Answers
Marketing Insider, Karla Fernandez Parker - Thursday, October 7, 2021
For example, more than 20 million Hispanics identified with more than o ...
- Is Your Marketing Leveraging The Changing Hispanic Demographic?
Marketing Insider, Karla Fernandez Parker - Wednesday, September 29, 2021
The first key takeaway from the 2020 Census shows Hispanics are havi ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 31, 2021
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which t ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- Aflac College Football Effort Features Coaches Nick Saban, Deion Sanders
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Aflac aims to call attention to the gap in resources for HBCU ...
- Lives Of Native-American Teens Are Hopelessly Sad In 'Reservation Dogs'
TVBlog, Adam Buckman - Monday, August 9, 2021
It is the first scripted TV show of its kind to foc ...
- 4 Fresh Ideas to Embrace Inclusivity In Your Marketing Efforts
Marketing Insider, Caitlin Watkins - Tuesday, June 15, 2021
For example, celebrate Black and LGTBQIA+ pioneers in marketing materials. ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...
- What Advertisers Get Wrong When Marketing To Asian-Americans
MAD, Larissa Faw - Monday, May 17, 2021
While multiculturalism remains a hot topic within Adland, particularly with Black a ...
- Not All Latinx Are The Same: Embrace Diversity Within This Community
Marketing Insider, Marina Filippelli - Wednesday, May 5, 2021
For one, most of us don't define ourselves as Latinx or Hispanic ...
- Marketing Personas Miss The Mark On Cultural Context
Marketing Insider, Mario Carrasco - Tuesday, April 27, 2021
Reimaging marketing personas through a cultural lens ensures the inclusion of contextu ...
- Gallegos United, Crossmedia Launch Multicultural Media Shop
MAD, Larissa Faw - Wednesday, April 7, 2021
It will operate under the joint leadership of John Gallegos, founder a ...