Semasio, a programmatic ad company, teamed with ThinkNow, a research technology company, to bring zero-party multicultural data to the programmatic world.
ThinkNow claims the multicultural population totals $4.6 trillion in spending in the U.S.
Through the partnership with Semasio, such specific insights are programmatically available across major ad-buying platforms.
Semasio is now part of Fyllo.
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