• by Joe Mandese  @mp_joemandese, November 7, 2022

Havas Media Group this morning announced the U.S. rollout of a new multicultural practice and named long-time Havas Media vet Anabela Bonuccelli to lead it.

Bonuccelli, who is based in Havas Media's Miami office, has been service as executive vice president-portfolio lead for North America since the beginning of the year and has been with the company since 2000 when she joined MPG as a senior planner.

“It is imperative for our clients to approach multicultural media experiences through an integrated lens and build smart, strategic programs that are culturally relevant and tailored to their needs and desires," she states of the new practice's goal, which will focus on "meaningfully" engaging Hispanic, African American, Asian American and LGBTQIA+ consumers.

The move follows the formation of a new creative agency -- Republica Havas Health -- focusing on multicultural consumer health marketing, formed by Havas Health & You and República Havas in August.