Veteran ad agency executive, Roberto Orci has joined Los Angeles-based multicultural agency The Ant Society as Managing Partner.
Orci has been a multicultural marketing consultant for nearly three years and previously was executive vice president, strategic growth at digital agency Captura Group.
Earlier he was president of Acento Advertising. He is a past Chairman of Hispanic Marketing Council (previously AHAA.)
Orci is joining award-winning strategy and creative partner Hans Castrogallo at the agency.
“Clients are looking for more impactful creativity across channels, a streamlined development process and lower production costs. That is what we offer,” stated Castrogallo.
Orci added “our approach incorporates the clients’ input throughout the entire process resulting in innovative work that is on strategy and directly addresses the business objectives to get results.”
Agency clients include Rompope Coronado, La Cocina, Vallarta, LA Care, LA Zoo and ASI Headwear.