Bar-S hot dogs is rewriting American
history.
To promote the brand, Heart & Soul Marketing created an integrated social and digital campaign that makes the hot dogs part of famous moments: George Washington crossing the
Delaware and the Wright Brothers’ first flight.
The spots, running on Meta, TikTok and YouTube, are here and here.
Bar-S, one of the country’s top-selling franks, uses the 250th event to suggest their product was as important to Washington
as founding a nation. The humor is rooted in Americana — with a twist. The brand is billed as “The #1 Hot Dog in American History.”
That inflection point — where
patriotism and parody meet — gives viewers a new taste of Bar-S.
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“In recent Bar-S campaigns, we’ve found success with celebrity-driven creative as a way to borrow some extra
credibility for the No. 1 hot dog in America,” Sam Wareham, creative director, Heart & Soul Marketing, told Agency Daily. “But for the nation’s 250th birthday,
we're moving in a different direction. Turning our country’s historical figures into the stars as we write Bar-S into the missing pages of our textbooks and make the brand the playfully heroic
mealtime solution wherever — and whenever — hunger intersects with history.”
Phoenix-based Heart & Soul’s client roster also includes Arizona’s Office of
Tourism, Giant Food and FMS Bank.