• by Fern Siegel , 3 hours ago

Bud Light, the official beer sponsor of the NFL for nearly 30 years, begins the 2026 football season with a new campaign starring Pro Football Hall of Famer Peyton Manning and comedian/podcaster Shane Gillis.

The two spots — "The Move" and "Armchair" — run across linear, streaming and digital.

Anomaly New York handled creative, with Damien Shatford of Biscuit directing.

Todd Allen, senior vice president, marketing for Bud Light, said: “We know firsthand the deep-rooted passion fans have for their team." He added the new work celebrates "the great lengths fans go to as they do anything for their team — and a Bud Light — on game day.”

Bud Light has produced colorful cans for 27 sponsored teams.

Fans 21+ can also upgrade their game-day experience with the chance to win a month of NFL+ Premium*, tailgating essentials and NFL tickets. They can also participate in the Bud Light Football Face-Off National Contest at locations nationwide to win Super Bowl LXI tickets.

For more information, consumers can check out Budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight and @BudLight at Twitter and Instagram.

Anomaly New York's creative roster also includes YouTube Music, BMW, Dick's Sporting Goods and Reese's Puffs.