Formula 1 has launched a new global marketing campaign to promote the second half of the F1 racing season coming up later this month.  

The campaign is dubbed "Five Lights" and is anchored by a 90-second film narrated by actor Colin Farrell and featuring all 22 drivers on the circuit.   

Running from now through Sept. 13, the campaign will be seen on social and digital channels as well as six iconic out-of-home sites in the U.S. and U.K. including Times Square and Piccadilly Circus.

The campaign was developed and produced by creative branded content agency Wing and set to the music track Reign by Uunkle, designed to build tension before the lights go out as the action is unleashed on the track.  

Formula 1 says it has 830 million fans worldwide, with multiple attendance records and sellout crowds this season.