• by Fern Siegel , January 9, 2023

In-content advertising company Mirriad named Maria Teresa Hernandez its Head of Multicultural Marketplace and SVP brand partnerships. She had been vice president of brand partnerships.

Hernandez will create virtually inserted advertising campaigns in TV, streaming, digital and music content for op brands while expanding the company’s multicultural in-content producers.

“Mirriad’s in-content multicultural marketplace not only gives advertisers unique access into Black, Hispanic, and Asian-American and Pacific Islander (AAPI)-owned and led media but empowers the diverse media community through dollars direct to them," said Hernandez.

Before joining Mirriad, she was vice president, brand partnerships at Branded Entertainment Network and served as vice president of client strategy at Orion and Cardenas Marketing Network.