Actor turned entrepreneur Tracee Ellis Ross founded Pattern Beauty, a Black-owned, Black-centered haircare brand for people with textured, curly hair in 2019. Ross talked about how the brand has evolved, and her own personal hurdles as a Black woman trying to fit into beauty standards that didn’t reflect her own. “I spent a lot of years understanding my hair, learning to love my hair,” she said during her conversation with Kc Ifeanyi, Fast Company’s executive director of editorial programming.