Design Bridge and Partners, part of WPP, named Cristina
Tazza as managing director, North America.
Tazza first joined the agency in New York. By 2022, she transitioned into a global role, connecting strategy, creative and client teams
across the Americas, APAC and EMEA. She will remain global chief strategy officer.
John Morris, Group CEO of Design Bridge and Partners, said Tazza "brings a rare combination of
strategic depth, creative understanding and commercial focus. She has already had a significant impact on our clients, our people and our global offer.”
Brands in her account oversight
include Mastercard, Lenovo and Suntory Global Spirits.
"For years, I've been working to make the world feel smaller, partnering with different people in different markets in service of global
clients, but always with a local understanding. I’m eager to apply that same energy to the North American sector of the business ... demonstrating how brand and design solve real business
problems in an agentic AI era,” said Tazza.
Design Bridge and Partners is staffed by 800 creatives across 12 studios worldwide.
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