Tag results for "strategy"
- Recovery Is An Asset, Not A LiabilityAs a recovering alcoholic, I understand the role feelings play in shapi ...
- Manulife/John Hancock Makes The Case For Increased Media SpendManulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Saylor Adds Muscle To Strategy DepartmentRebecca Smythe, formerly account director, has been promoted to strategy director. ...
- Grey Ups Rolfs To Global Chief Data OfficerGrey strengthens global data strategy practice with new promotion. ...
- Unilever Consolidates Creative Duties For Its Beauty & Wellbeing Group With WPPWPP already serviced two of the group's biggest brands in the gro ...
- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?The Harris campaign has been editing news headlines and using them ...
- President Biden Hosts Content Creators At The White HouseWhite House officials met with content creators Wednesday to discuss issues ...
- Email Match: Firms Team Up To Drive Engagement, Identity MatchingAtData and Yotpo have formed a strategic integration to help joint custome ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- Google: Long-Term Impact, Consequences Of Antitrust TrialNetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Engine Digital Names Design, Strategy ExecutivesBoth executives will be based in the agency's Vancouver office. ...
- Liquid Advertising Promotes Bishop to SVP, Global StrategyThe appointment dovetails with the agency's growth, working with top gaming stud ...
- IPG Explores 'Strategic Alternatives' For Huge, R/GAIf the agencies are sold off, CEO Philippe Krakowsky explained, it wou ...
- Publicis Creative Adds Three To Executive TeamTiffany Edwards joins as EVP of integrated growth and business acceleration f ...
- Belt To Head Strategy For Mother DesignSam Belt joins from Nike, where she was director of strategy, Glob ...
- Jensen Rejoins Momentum Worldwide To Lead Partnership StrategyPreviously, Jensen was head of brand and experience at Eterneva. ...
- Meta Looks To Bring Generative AI Into Metaverse GamingMeta is attempting to develop a generative AI strategy for its virtu ...
- Olaye To Head Client Strategy For Hero DigitalPreviously, Olaye served as senior vice president-managing director, strategy at R/GA. ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This YearCMOs in the B2B marketing space strongly believe what they do tod ...
- Why Community is King: Q&A With Amrapali GanAmrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- Apple Web Eraser Will Force Brands To Know Their CustomersAn AI-privacy feature planned to launch in iOS 18 and macOS ...
- Netflix Builds Ad Tech - What Happens To Microsoft?After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- Reddit Hires Jyoti Vaidee As First VP Of Ads ProductVaidee will oversee the platform's monetization engine. She formerly led ad produc ...
- Barbarian Promotes Hayes To Executive Director StrategyDigital creative agency Barbarian, part of Cheil Worldwide, has promoted Jo Hayes ...
- Robertson Named Chief Strategy Officer, David&GoliathRobertson will handle strategic development and new business opportunities. ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO StudyInvestments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Assembly Taps Initiative's Cortizo-Burgess For Global Strategy RoleBased in New York, Cortizo-Burgess will report to global CEO Rick Acampo ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make MoreConfident brands are more likely to expect revenue increases this year, Anteri ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ IntegrationSnapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Brunner Partners With HIRI To Up Strategy, Marketing To Home-Improvement IndustryThe agency will deliver building product marketing insights to benefit HIRI memb ...
