- Because This Breakwater Studios Marketing Exec Is Worth It
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 29, 2025
What does it really take to be creatively brave? For Kirstin Fal ...
- When The Medium Is The Dining Table
Planning & Buying Insider, Antony Young - Friday, October 24, 2025
When the $3 billion gambling industry spends millions targeting the Asian communit ...
- Maschmeyer Joins American Haiku As Strategy Leader
MAD, Fern Siegel - Wednesday, October 22, 2025
The agency's clients include include New Balance, Yahoo and JPMorgan Chase. ...
- Santiago Joins 72andSunny NY As Top Strategist
People on the Move, Steve McClellan - Monday, October 20, 2025
Stagwell agency 72andSunny has appointed Rich Santiago as Chief Strategy Officer ...
- Redscout Ups Brier Bienstock, Gill To Senior Strategy Posts
MAD, Fern Siegel - Monday, October 6, 2025
Both staffers recently completed brand projects for Netflix, Sephora and Nike. ...
- Miser Named President, CSO For United Collective
People on the Move, Fern Siegel - Wednesday, October 1, 2025
The collective includes Gallegos, Canvas and Rox agencies. ...
- Billion Dollar Boy Bolsters U.S. Creative, Project Teams
MAD, Fern Siegel - Tuesday, September 30, 2025
Roxanne White was named senior creative director and Brantley Doyle as seni ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Revery Names Grossman First Strategy Director
MAD, Fern Siegel - Tuesday, September 23, 2025
In the last 10 years, he has shaped strategies for Nike, Netfli ...
- Vibe Strategy
Media 3.0, Joe Mandese - Monday, September 22, 2025
The concept is a bit like vibe coding, but applied to bra ...
- Havas Health Appoints 2 Senior Strategy Execs
MAD, Steve McClellan - Monday, September 15, 2025
Christina Stoddard is named executive vice president, head of strategy, and Ayes ...
- TikTok Shares Search Ad Campaign Data As U.S. Ban Looms
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
TikTok this week released search ad campaign data to demonstrate its wor ...
- Gut Names Davila Chief Strategy Officer
People on the Move, Fern Siegel - Friday, September 12, 2025
Her agency background includes 22Squared and Crispin Porter + Bogusky. ...
- Will Agentic Commerce Encourage 'Omnicontact' Strategies During The Holidays?
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
AI is changing holiday strategies this year, with the technology influencing eve ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- Iversen Joins Adam&EveDDB As Executive Strategy Director
MAD, Fern Siegel - Wednesday, September 3, 2025
She will lead strategy for key clients, including Amazon. ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- M+C Saatchi, N.A. Taps Turney As Chief Strategy Officer
MAD, Fern Siegel - Friday, August 29, 2025
Prior to her hire, Turney was head of strategy at Joan Creat ...
- Rebranding The Gamble: Why Trust Is The New Jackpot
Planning & Buying Insider, Kurt Stuhllemmer - Friday, August 22, 2025
High-profile lawsuits mean the public's perception of gambling brands as ruining liv ...
- BMB Selects Clark As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, August 14, 2025
Before this, Sarah Clark was managing director, The&Partnership. ...
- Fifty Thousand Feet Taps May To Head Strategy, Handle Client Positioning
MAD, Fern Siegel - Tuesday, August 12, 2025
May's responsibilities include audience insight and value proposition development. ...
- Forget The Quaint Notion Of 'Trust,' The Time Has Come For A 'Rage Barometer'
Red, White & Blog, Joe Mandese - Friday, August 1, 2025
At least, that's what some new research from Omnicom and language consultan ...
- TikTok Puts Focus On Performance Job Search
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
TikTok's latest job listings highlight a variety of campaign types, telling advertise ...
- Adam&eveDDB Adds Strategy Vet Bassot
MAD, Fern Siegel - Friday, July 25, 2025
Before this, Bassot was group planning director at Colenso BBDO. ...
- Alongi Heads B2B Practice For Wpromote
People on the Move, Fern Siegel - Friday, July 25, 2025
The hire is the agency's first senior vice president of B2B strat ...
- Grobar And Perreault Move To New Roles At Penske Media
Publishers Daily, Ray Schultz - Sunday, July 27, 2025
George Grobar, who has been serving as president, will be an advis ...
- 'Fortune' Lays Off 10% Of Staff
Publishers Daily, Ray Schultz - Monday, July 21, 2025
CEO Anastasia Nyrkovskaya cites the onset of AI, and the resulting decli ...
- For Brands Under Pressure, Strategy's Not A Move, It's A Multiplier
MAD, Leah Brier Bienstock - Monday, July 14, 2025
The problem isn't that strategy is too abstract -- or too costl ...
- 'Forbes' Promotes Four To Strategic Leadership Roles
Publishers Daily, Ray Schultz - Monday, July 14, 2025
"Forbes" has also announced an AI & Strategic Platforms Group. ...
- Untangld Taps Gilmore To Direct UK, Europe Strategy
MAD, Fern Siegel - Wednesday, July 9, 2025
Previously, she headed strategy for creative agency Accenture Song. ...