Schaaf, the independent agency created by industry veteran Kendra Schaaf
three years ago, has named Lauren Laser as its chief strategy officer.
Laser joins from Zuma Labs, the strategic consultancy she founded in 2023. She arrives as Schaaf has recently
expanded its client roster to include Chobani, Daily Harvest, General Mills, Girls Who Code and Meta.
Before founding Zuma Labs, Laser led brand and integrated strategy at BBDO and Digitas,
building work across CPG, beauty, health and wellness, fashion and retail.
advertisement
advertisement