- Rios To Head Saylor's Strategy
MAD, Fern Siegel - Monday, March 17, 2025
Rios will play a key role in shaping the agency's next pha ...
- Movement Strategy Taps Nicholson As SVP To Enhance Agency's AI Capacities
MAD, Fern Siegel - Friday, March 14, 2025
The social-powered agency tapped the creative technologist for her digital media expert ...
- Freeman Heads Strategy For Gut New York
MAD, Fern Siegel - Wednesday, March 12, 2025
Recently, she worked at BCW (now Burson). She's the agency's second seni ...
- Hearst UK Chooses Brand Lift Measurement Platform
Publishers Daily, Ray Schultz - Sunday, March 2, 2025
Brand Metrics technology will be integrated across multiple Hearst titles. ...
- The Quiet Quarter That Could Reshape Your Year
MAD, Nashira Babooram - Thursday, February 27, 2025
Q1 is often dismissed as a slow, uninspiring period. Yet within th ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- Lewis Adds Strategy Director, 3 Creatives To Sustain Momentum
People on the Move, Fern Siegel - Friday, February 21, 2025
Josh Simpson is the agency's new senior strategy director. ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, Targeting
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Conversational interactions that create dialogue between a consumer and chatbot or ...
- Fox Creates Chief Strategy/Operations Post, Hires Veteran Kim
Television News Daily, Wayne Friedman - Wednesday, February 19, 2025
The new post will look to bridge strategy and operations teams, F ...
- Social Commerce, Live Shopping: A Conversation With Mavely's Usaid Khan
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Mavely VP of Business Development Usaid Khan talks about the promise ...
- Can You Hear Her Now? How This Verizon Exec Is Dialing Into Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 5, 2025
To all the working moms out there-have you cracked the code ...
- Novus Names LaRocque VP-Director Of Integrated Client Strategy
People on the Move, Fern Siegel - Friday, January 31, 2025
Rob Davis, president-CMO at Novus, calls her "a bit of a unico ...
- Independent Agency Of The Year: Giant Spoon
Agency of the Year, Joe Mandese - Tuesday, January 28, 2025
This marks the fifth time in over a decade that MediaPost h ...
- BBH Singapore Hires Missier As Chief Strategy Officer
People on the Move, Fern Siegel - Tuesday, January 28, 2025
He leads a team of 12 strategists, working with clients such ...
- Cover Story: PMG Lands Hearst
MediaDailyNews, Joe Mandese - Monday, January 27, 2025
Hearst's first-ever cross-division AOR will handle media strategy and creative, including ...
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business Strategy
Email Insider, Ray Schultz - Wednesday, January 22, 2025
Email is the top channel among both prospects and vendors, Sopro repo ...
- Philip Rucker Resigns From 'The Washington Post' To Join CNN
Publishers Daily, Ray Schultz - Tuesday, January 21, 2025
In other news, Rachel Van Dongen has been named senior editor f ...
- Trump: The Master Brand That Transcends The Presidency
Marketing Politics Weekly, Robin Lemberg - Tuesday, January 21, 2025
Trump's brand is a wake-up call for business leaders - reminding ...
- Nailing 2025: The Marketing Agenda For The New Year
Email Insider, Ray Schultz - Friday, January 17, 2025
AI and data are two of the major priorities for this yea ...
- Media Agency Vet Seiler Announces New Venture
MediaDailyNews, Joe Mandese - Wednesday, January 8, 2025
"With Excelerators Inc, I am moving one-step further into organizations to ensu ...
- ANA Partners With Viant, Cites AI
Publishers Daily, Ray Schultz - Sunday, January 5, 2025
"With groundbreaking innovations like ViantAI, Viant continues to set new standards ...
- Email's Happening, Now With 4.48B Users Across The Globe
Email Insider, Ray Schultz - Thursday, January 2, 2025
There are now 4.48 billion email users worldwide - and that shou ...
- Microsoft Makes AI Priority For 2025, LinkedIn Included
MediaDailyNews, Laurie Sullivan - Tuesday, December 31, 2024
Advertisers and publishers seem to have a limited understanding of all Microso ...
- Predicting Anti-Algo In Advertising Will Rise In 2025
MediaDailyNews, Laurie Sullivan - Friday, December 27, 2024
What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- Alloy Appoints Riley To Lead Marketing, Strategic Growth
MAD, Fern Siegel - Thursday, December 19, 2024
A 15-year marketing vet, Riley previously worked at Code and Theory. ...
- Geudelekian Leads Business, Creative Strategy For The Unquantifiable
MAD, Fern Siegel - Wednesday, December 11, 2024
The agency believes it exists between IQ and EQ. ...
- Spence Joins Think Shift As VP, Strategy
People on the Move, Fern Siegel - Wednesday, December 4, 2024
The new post is the Canadian agency's first hire as it expan ...
- FWV, Baker & Bonner Align For Western Marketing Partnership
MAD, Fern Siegel - Friday, November 22, 2024
The two agencies have a long history of immersion in the Americ ...
- Bollore: Havas Won't Be A Hostile Takeover Target After Going Public
MAD, Steve McClellan - Wednesday, November 20, 2024
CEO Yannick Bollore noted that both employees and clients had expressed so ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...