- Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 3, 2025
"We're about to go through the biggest change since the start ...
- Innocean Taps Maicon To Be Its New Chief Strategy Officer
MAD, Steve McClellan - Friday, May 30, 2025
Most recently, he served as Chief Strategy Officer at the community, whe ...
- Mastercard Has Front-Row View Of How Fast Performance Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 2, 2025
Mastercard sees all types of consumer purchases, giving it connections to consume ...
- Fallon Bolsters Leadership, Names Fox Chief Strategy Officer, Pulwer MD
MAD, Fern Siegel - Thursday, May 29, 2025
Previously, Fox was the first global head of brand strategy for Goldm ...
- JKR Taps McShane As First Executive Strategy Director
People on the Move, Fern Siegel - Wednesday, May 28, 2025
Her accounts include Walmart, Mozilla and Yahoo. ...
- January Digital Ups Berg, Ekes To VP, Client Strategy
People on the Move, Fern Siegel - Friday, May 16, 2025
Chris Berg's focus is operational efficiencies, while Jeremy Ekes concentrates on busine ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Gale Promotes Gosain To COO
MAD, Fern Siegel - Tuesday, May 13, 2025
The new COO will work with the agency's leaders to optimize intern ...
- Adam&eveDDB Selects Meakin As Planning Partner
MAD, Fern Siegel - Monday, May 12, 2025
Meakin will lead strategy teams on key clients, including McCain. ...
- Kostuk Promoted To Group Strategy Director, Fuse Create
MAD, Fern Siegel - Thursday, May 8, 2025
Kostuk will work on various accounts, including Soles4Soles, Grenade and Maestro Dobe ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- Bienstock Joins Redscout As Senior Strategy Director To Enhance Client Growth
MAD, Fern Siegel - Wednesday, May 7, 2025
Her remit is everything from upstream brand positioning to downstream go-to-market plann ...
- Google Introduces 'Deep Think' And Agentic Search
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
How deeply an AI model can think depends on decisions made ...
- GS&P Names Chen Chief Strategy Officer
MAD, Fern Siegel - Friday, May 2, 2025
Her media strategies have paid off for Adobe, Doritos, Xfinity and "G ...
- Starcom Appoints Nadgar US Chief Strategy Officer
MAD, Steve McClellan - Monday, May 5, 2025
She reports to US CEO Shelby Saville and fills the role previous ...
- Why Marketers Need To Be Smarter About Bundling
MAD, Daale Carter - Thursday, May 1, 2025
The best campaigns are born from specialized teams working toward a shar ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic Initiatives
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Giegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Electric Taps Malouin As Executive Strategy Director
People on the Move, Fern Siegel - Friday, April 25, 2025
Previously, he was director, commercial strategy at frog. ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- Kobayashi Heads Strategy For M+C Saatchi Group UK
People on the Move, Fern Siegel - Wednesday, April 9, 2025
His charge is to drive cultural-first planning across the agency. ...
- DePasquale Joins CBX As Senior Strategy Director
People on the Move, Fern Siegel - Friday, April 4, 2025
Her "rare blend of entrepreneurial energy and strategic depth" was key ...
- How The Omnicom-IPG Deal May Impact Your Media Plan
Mediapsssst, Richard Whitman - Thursday, April 3, 2025
The folks at media consultant ID Comms have been thinking a l ...
- Burrell Communications Names Rivera Chief Strategy Officer
MAD, Steve McClellan - Friday, March 28, 2025
Industry veteran God-is Rivera previously held roles at Twitter, VMLY&R, Disney, iCrossi ...
- Rethink Selects Barreda As Group Strategy Director
MAD, Fern Siegel - Tuesday, March 25, 2025
Mauricio Barreda will develop creative strategy for WestJet, Destination Canada and Dayfo ...
- Rios To Head Saylor's Strategy
MAD, Fern Siegel - Monday, March 17, 2025
Rios will play a key role in shaping the agency's next pha ...
- Movement Strategy Taps Nicholson As SVP To Enhance Agency's AI Capacities
MAD, Fern Siegel - Friday, March 14, 2025
The social-powered agency tapped the creative technologist for her digital media expert ...
- Freeman Heads Strategy For Gut New York
MAD, Fern Siegel - Wednesday, March 12, 2025
Recently, she worked at BCW (now Burson). She's the agency's second seni ...
- Hearst UK Chooses Brand Lift Measurement Platform
Publishers Daily, Ray Schultz - Sunday, March 2, 2025
Brand Metrics technology will be integrated across multiple Hearst titles. ...
- The Quiet Quarter That Could Reshape Your Year
MAD, Nashira Babooram - Thursday, February 27, 2025
Q1 is often dismissed as a slow, uninspiring period. Yet within th ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...