TikTok's latest job listings tell advertisers where it plans to
focus on performance advertising as it emphasizes search in an extensive job listing that highlights a variety of campaign types.
Nathan Barbagallo, TikTok senior product strategy
lead, shared on LinkedIn a slew of new sales, product manager, and marketing leadership roles in New York focused on search ads.
"Be part of the engine transforming how the world
searches," Barbagallo wrote in the LinkedIn post.
Despite a looming shutdown, a quick search on the company's careers website suggests there are more than 1,600 open positions at
the company, including a wider range of job types beyond performance advertising. The posts are mostly focused on its ad platform, from performance media to commerce.
Barbagallo, a
former Google product specialist for Search Ads 360, made the first post a couple of weeks ago and continues to update it. It's not clear whether Barbagallo will run the team, but he does have
extensive experience in performance advertising with prior positions at
Dentsu. advertisement
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Eventbrite, a global events marketplace, earlier this year became one of
the first companies to use a TikTok search tool for a campaign that drove a 66% increase in click-through rates and helped the brand engage with its target millennial and Gen Z audiences, Marketing
Dive reported.
At the time, TikTok garnered more than 3.2 billion daily searches worldwide on its platform, and 23% of its users search for something within 30 seconds of opening the app,
according to data shared by the company. TikTok in September 2024
launched Search Ads Campaign, its first
keyword-targeting search ad.
At
the time on TikTok, about 57% of users used its search function, while 23% search for something within 30 seconds of opening the app, according to the company's data. Other
examples of brands using search ads include e.l.f. Cosmetics, Ralph Lauren, Chipotle, Dunkin Donuts and more.