Full-service ad agency Innocean USA has named Lee Maicon as its new Chief Strategy Officer, following the retirement of Cindy Scott.  

The agency said Maicon becomes part of the executive leadership team and will play a “pivotal role” in shaping new business strategies and oversee strategists across brand, account, data and analytics, digital, and media operations, among other duties. 

Most recently, he served as Chief Strategy Officer at the community, where he helped develop work for clients like Verizon, Volkswagen, and Bath & Body Works. 

Earlier he served in senior roles at agencies including McCann, 360i, Edelman, and StrawberryFrog.  

The appointment follows the recent addition of grilled chicken chain El Pollo Loco to the agency’s client roster and the hiring of Tracy Morrissey as senior vice president of Media.  

In addition to Hyundai and Genesis, other clients include Pacific Life and United Parks and Resorts.