Ad agency Innocean USA has named Tracy Morrissey as its new senior vice president- media. She will oversee the Hyundai and Genesis account teams within the agency’s 40-person media division. 

Morrissey will report to Ben Gogley, senior vice president, managing director-media, and assumes the role he held prior to his promotion in 2023.  

Morrissey most recently served as global head of analyst relations for advertising & marketing tech, media & Entertainment at Amazon Web Services.  

Earlier she held strategy roles at Yahoo, Whalerock, OMD, Mediasmith, and Hoffman Lewis and has worked with brands including Nissan, Infiniti, Toyota, and McDonald’s. 

Earlier this year Hyundai launched a campaign with Amazon Autos that features broadcast and TV spots (including “Add to Cart,” “In the Time it Takes”), custom creative on Amazon’s Thursday Night Football, and OOH activations. 

And Genesis reconfigured its Genesis Invitational golf tournament (played in February), relocating it to Torrey Pines, CA and introducing relief efforts related to recent devastating wildfires in an around Los Angeles.