• by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2025

Conductor marked a milestone Tuesday with the relaunch of its entire product line for AI-based services.

The goal is to rebuild its platforms to power research, generation, reporting, and monitoring experiences for brands, all based on artificial intelligence.

AI engines will speak on the behalf of brands, taking content from company websites to talk about products and services with consumers.

“We’re about to go through the biggest change since the start of Google, all driven by AI,” said Seth Besmertnik, co-founder and CEO of Conductor, which he launched in 2006 as a marketing services company. “Nuances and personalization that comes along will create huge opportunities and challenges.”

Conductor launched Conductor AI on Tuesday to make products discoverable in generative AI (GAI) answer engines such as ChatGPT, Perplexity and Gemini, as well as traditional search.

The features measure visibility and market-share performance in AI engines, identify critical content gaps to help build topics, generate content with a content copilot specializing in AI large language model (LLM) visibility, score and predict the AI potential of content, automate linking suggestions and creation, and monitor content for AI indexing in real-time.

When a company launches a new product, the AI engine will look for “the content written about it, read the transcripts of videos, and determine the most important points,” he said.

Supporting the move to AI engines, Conductor analyzed more than 100 million real keywords in May 2025 to uncover how and where Google AI Overviews are showing up, which industries are seeing the most significant impact, and how it’s changing month to month.

From device-specific trends to fast-moving shifts across healthcare, education, and tech industries, this data reveals where AI is expanding next — and what it means for SEO strategies.

Some 14% of the 118 million keywords generated an AI Overview (AIO), up 65% month-over-month in the total number of keywords, generating an AIO from its analysis in April 2025 (10M to 16.5M out of 118M total)

Desktop reclaimed the lead with 60% of AIO on a desktop device, compared with smartphones that fell from 53% in April 2025 to 40% in May 2025.

Conductor found that most searches generating AIOs are informational, conversational, long-tail, or mixed intent.