Melanie McShane has been appointed the first executive strategy director for JKR.

She reports to Lee Rolston, Chief Growth Officer. Her accounts include Walmart, Mozilla and Yahoo.

Previously, she worked at brand consultancies, such as Wolff Olins and Siegel+Gale, where she led strategy for Google, Netflix, KPMG, Uber and Microsoft.

“As our clients' needs evolve, we’re expanding our strategic firepower. With the addition of Mel, we will guide clients through complex brand and business transformations, using strategic insights to unlock growth, drive relevance, and create brands that lead in a rapidly changing world,” said Rolston.

In 2024, JKR reported 25% YoY growth in new sectors — tech, retail, nonprofit, and finance — and a 16% rise in new business across the U.S. U.K. and Europe.