• by Fern Siegel , Yesterday

Ad agency Terri & Sandy has added muscle to its leadership team, naming John Gibson as partner and first Chief Strategy Officer. 

In addition to strategic planning, he will lead Athena, the agency’s proprietary AI platform.

Chief Creative Officer Amy Ferguson said Gibson was a “game-changing leader ... who truly understands the role strategy plays in not only building strong client partnerships, but in pushing our thinking in a way that gets to great creative.” 

Prior to his appointment, Gibson was head of strategy for The Martin Agency. During his tenure, Gibson established Impact Intel, its in-house analytics and research practice. The new CSO also held senior strategy roles at BBDO, TBWA\Chiat\Day New York, GSD&M. Brand work includes Oreo's “Wonderfilled,” AT&T’s “Rethink Possible” and Mountain Dew’s “As Good as the Original.” 

"For me, strategy is only as good as the action it inspires. Helping clients move with confidence and creatives leap with clarity, that's the job," said Gibson. At Terri & Sandy, I was drawn to that same bias for action. Leaders who care deeply about the work, the relationships and know what it takes to make both continually stronger."

Terri & Sandy’s client roster includes Freshpet, Revlon, Princess Cruises, Mars’ Kevin’s Natural Foods, Welch’s Sparkling and My/Mochi.