Home has appointed Felipe
Cabrera as partner and head of strategy. He will lead the Traverse City, Michigan agency's strategic practice, partnering with clients on business transformation, brand positioning and
sustainable growth.
Before this, he served at various agencies, most recently as senior vice president, strategy director at Doner and head of
strategy at Wunderman Thompson Puerto Rico. Earlier, he held posts at FCB, Leo Burnett and LAPIZ.
During his career, Cabrera has led strategy for major brands, such as
Procter & Gamble, Coca-Cola, McDonald's and AT&T across North American and Latin American markets.
“What I found at Home was an agency that believes great strategy
starts with understanding people, where strong work and long-term impact go hand in hand, built by a group of talented people who are a joy to work with,” said Cabrera.
The
Home Agency’s roster includes Mill District, Traverse City, Michigan, Slow Burn Theater Company and MuseumNext.
advertisement
advertisement