- AppLovin Draws On Mobile To Create Social Network
Performance Marketing Insider, Laurie Sullivan - Thursday, February 19, 2026
AppLovin is preparing to build a social network, and recently experienced ...
- MarketCast Hires 2 VPs To Oversee Advertiser Growth
MAD, Fern Siegel - Monday, February 16, 2026
Aimee Gerry and Eric Morse help brands maximize their advertising impact. ...
- Old Rules, New Tools Create Friction In Advertising's AI Era
Data & Programmatic Insider, Laurie Sullivan - Monday, February 9, 2026
Media experts with old values, judgment and tools and U.S. legislation a ...
- Virginia Senate Passes Bill Banning Sales Of Location Data
MediaDailyNews, Wendy Davis - Thursday, February 5, 2026
The ad industry opposes the bill, arguing it "would deprive Virginia consume ...
- Snap Boosts Advertising But Loses Millions Of DAUs In Q4
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Snapchat experienced the loss of several million daily active users in k ...
- GM's Reed Becomes First CMO To Join IAB Tech Lab Board
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
IAB Tech Lab's board announced Shenan Reed, global CMO at General Motor ...
- Senators Probe DHS 'Surveillance Technology'
MediaDailyNews, Wendy Davis - Thursday, January 29, 2026
Senators Mark Warner and Tim Kaine are demanding answers about DHS's mov ...
- ICE Issues RFI For 'Ad Tech Compliant' Data
MediaDailyNews, Wendy Davis - Tuesday, January 27, 2026
The agency is "gathering information to better understand how the industry's commerci ...
- SPINS Acquires MikMak, Click-To-Buy Ad-Tech Firm
Around the Net In Media, Ray Schultz - Thursday, January 15, 2026
Retail and CPG data company SPINS has acquired MikMak, a click-to-buy ...
- 'The Atlantic' And Vox Media File Antitrust Suits Against Google
Around the Net In Media, Ray Schultz - Thursday, January 15, 2026
Google has been hit with three anti-trust lawsuits challenging its alleged ad-technolo ...
- X Loophole: Why Google Ads May Still Appear There
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
Brands avoiding X for any reason may be purchasing advertising on t ...
- Disney's Web Page Redirect Blunder
MediaDailyNews, Laurie Sullivan - Wednesday, December 31, 2025
To understand the link with media buys, advertisers need to analyze t ...
- Michael Kassan Joins Mediaocean As Vice Chairman
MAD, Steve McClellan - Thursday, December 18, 2025
Kassan has been a fixture in the industry for over three decade ...
- Texas Sues Smart TV Companies Over Privacy
MediaDailyNews, Wendy Davis - Monday, December 15, 2025
Texas Attorney General Ken Paxton is suing Sony, Samsung, LG, Hisense a ...
- Grinch - And Ad Retargeting - Steal Holiday Surprises
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 9, 2025
Data shows that consumers are open to holiday advertising. A study ...
- Cadent Acquires YouTube Measurement Company
Television News Daily, Wayne Friedman - Tuesday, December 9, 2025
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement compa ...
- NYT Advertising Blows Past Google Search To Build Its Own Destiny
Data & Programmatic Insider, Laurie Sullivan - Monday, November 24, 2025
The New York Times' advertising arm is finding it can write i ...
- Company Builds Agentic Ad Support With AI Assistants
Publishers Daily, Ray Schultz - Wednesday, November 19, 2025
MediaMint offers a program it calls Mia for publishers and other fi ...
- Microsoft, Nvidia Invest Billions In Anthropic
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
As part of the partnership announced Tuesday, NVIDIA and Microsoft will inve ...
- Google Rejects EU Ad-Tech Breakup Demand
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
Google responded Friday to the European Commission's decision that its ad-tech busine ...
- Bezos Startup Bridges Physical, Digital Data With Potential For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezo ...
- From H2H To A2A, A New Marketing Framework
Media 3.0, Joe Mandese - Monday, November 10, 2025
Agentic media-buying and the race to an A2A marketplace is accelerating fas ...
- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- Shipyard Taps Goodway's Estes Chief Media Officer
MAD, Steve McClellan - Monday, October 27, 2025
Estes succeeds John Mergen, who is shifting to a new, expanded ro ...
- Campaign Hot Spot: New Platform Combines Email Marketing, Programmatic
Email Insider, Ray Schultz - Thursday, October 16, 2025
StackAdapt is expanding its integrations with HubSpot, Braze and CallRail. ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- DoubleVerify Battles Adalytics Over 'Bot' Report
MediaDailyNews, Wendy Davis - Friday, October 10, 2025
DoubleVerify is urging a federal judge to allow it to proceed wi ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- DOJ vs. Google Wrap-Up: Security Risks To Open-Source Ad Serving
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
The ruling, expected in early 2026, could change digital advertising, regulation a ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...