- IAB Modernizes Video Classifications, Definitions, Seeks Industry Input
MediaDailyNews, Laurie Sullivan - Thursday, July 9, 2026
The IAB has released its Redefining Media Types Standard for public commen ...
- Live Sports Continues To Drive Streaming Consumer Bundle, Viewing Changes
Television News Daily, Wayne Friedman - Thursday, July 9, 2026
A study finds that 43% of U.S. consumers would switch their mobil ...
- Criteo Attracts Takeover Bids From Equity, Investment Firms
MediaDailyNews, Laurie Sullivan - Monday, July 6, 2026
Criteo has been building its ad business and partner network for year ...
- Stagwell Discovers Where Agent Performance Comes From
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 7, 2026
Stagwell has integrated Microsoft Copilot, which is powered by Model Context Protoco ...
- Splitting Comcast, NBCU: Advertising Implications?
Television News Daily, Wayne Friedman - Monday, June 29, 2026
Can global ad-tech company Freewheel invest and grow more rapidly without NB ...
- iHeartMedia Expands Ad Partnership With Amazon
MediaDailyNews, Laurie Sullivan - Friday, June 26, 2026
Buying platforms often do not include audio as a major part ...
- Walmart Buys Self-Serve CTV Ad Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2026
Walmart has developed one of the most sophisticated retail media networks (RMNs ...
- Boyce Takes Reins As Spekk's Chief Technology/AI Officer
MAD, Fern Siegel - Friday, June 19, 2026
Spekk also acquired Pablo, an ad-tech platform founded by Nick Boyce. ...
- OpenAI Goes Through High-Stakes Evolution While Trying To Balance All
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2026
As OpenAI tries to control its future in a precarious balancing a ...
- Index Exchange Must Face Wiretap Suit, Judge Rules
MediaDailyNews, Wendy Davis - Thursday, June 18, 2026
Index Exchange must face a claim that it violated the federal wiret ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- OpenAI Files IPO, Eyes Ad Tools Powered By General Intelligence
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
The IPO will create pressure on OpenAI to continually update and moneti ...
- AI Platform Deece Targets Better Clarity For Campaign Briefs
Mediapsssst, Richard Whitman - Monday, June 8, 2026
Despite previous efforts to get teams of the same page brief wis ...
- IAB Opens AI Bot Guidance For New Web Rules
MediaDailyNews, Laurie Sullivan - Wednesday, May 27, 2026
IAB Tech Lab has released new guidance on AI system bot-and-crawler manageme ...
- Google Rediscovers Its Groove, Data Shows
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2026
Google is pulling in new partners like the U.S. Soccer Federation, whi ...
- Startup Offers To Help With Programmatic's Manual Chores
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
Programmatic bidding may be automated, but there is still a great de ...
- CMOs Find AI Helps Adapt To Lower Budgets
Performance Marketing Insider, Laurie Sullivan - Monday, May 11, 2026
Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressu ...
- Just The FACs, Ma'am: ANA Unveils Its Own New Ad Tax
MediaDailyNews, Joe Mandese - Tuesday, May 5, 2026
The new media-buying fee, called a "fractional advertising contribution," or FAC, wi ...
- OpenAI To 'Promote' Own Products Via Your Browser Cookies
MediaDailyNews, Laurie Sullivan - Friday, May 1, 2026
The shift moves OpenAI beyond organic growth to a commercialized ad/marketing strateg ...
- IAB Tech Lab Launches Programmatic Governance Council
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
IAB Tech Lab has created a new industry body designed to bri ...
- Google Tests AdSense Privacy Updates In Two Phases
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 7, 2026
Google will update AdSense in a two-phased approach that will begin mid-mont ...
- OpenAI Proposes 'Social Safety Net' Policies
MediaDailyNews, Laurie Sullivan - Monday, April 6, 2026
OpenAI proposed policies for the AI era including a public wealth fu ...
- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- Programmatic Ad Tech Overlooks Differences In Media Quality
Around the Net In Media, Ray Schultz - Tuesday, March 31, 2026
The advertising industry’s fixation with tying media value to short-term outcomes usi ...
- Kuperman Joins Mediaocean As Chief Strategy Officer, Guides AI Growth
MAD, Fern Siegel - Tuesday, March 31, 2026
"We are architecting the advertising market's path forward," said the new ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...
- Amid AI Shakeup, Trump Names Big Tech Advisory Panel
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
President Trump appointed 13 members to the panel as advisors on h ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Smartly To Acquire Incrmntal, Improve Campaign Measurements
MAD, Fern Siegel - Wednesday, March 18, 2026
The acquisition aids brands and agencies in media planning. ...
- Agents Ran Entire Butler/Till Campaign, They Share Results
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2026
As industry conversation focuses on whether AI will actually run media buyin ...