Digital agency Spekk has appointed Nick Boyce to a new role: Chief Technology/AI Officer.

London-based Boyce is the founder of AI consultancy Trampoline and ad-tech platform Pablo, As part of the appointment, Spekk has acquired Pablo, which will be integrated with the agency’s proprietary ad-trafficking tech.

Designed for digital advertising agencies and brands, Pablo automates Facebook ad uploads and streamlines creative workflows, allowing teams to launch campaigns faster and with greater accuracy. 

The platform is used by brands and agencies, including Camper and Lovable, and is part of Spekk’s media ops.

Previously, Boyce was data-analytics director at social agency Spin Brands, having joined following Spin's acquisition of his paid media agency, Pollenary. He also leads analysis for BenchPress, the U.K.’s largest benchmarking report for agencies.

Boyce’s focus will be creating specialist tools and AI-powered solutions that improve brand performance. He reports to Måns Gårdfeldt, agency co-founder.

Gårdfeldt said Boyce “combines deep paid media expertise with an exceptional understanding of technology, data and AI, while sharing our belief that the most valuable technology is built around the specific challenges clients face, not simply the latest industry trend. Bringing Nick into the business and acquiring Pablo is the logical next step in that evolution.”

Spekk’s workforce spans across the U.K., Europe and the Americas.

Late last year, it was named Joe & The Juice’s global AOR. Other clients include Hunza G, El Dorado, Skogen Baby and Lyma.