- Boursin Aims To Ease Holiday Hosting Stress With 'Connection Collection'
Marketing Daily, Erik Oster - Thursday, November 9, 2023
Consumers can enter a sweepstakes to win the Maison Boursin Connection Collectio ...
- Study: Nearly 80% Of Consumers Crave Fried Chicken Monthly
Marketing Daily, Teresa Buyikian - Thursday, November 9, 2023
Nearly two out of three consumers said they most often order chick ...
- Post CEO Taking 'Unexpected' Medical Leave As Company Shares Outlook
Marketing Daily, Erik Oster - Wednesday, November 8, 2023
Post's board of directors appointed Jeff A. Zadoks to the role ...
- Heinz Wants People To Know Its New Pickle Ketchup Is Kind Of A Big Dill
Marketing Daily, Erik Oster - Wednesday, November 8, 2023
Heinz Pickle Ketchup marks the first global launch for the brand sin ...
- A&E Gets Baked With Cake Boss Buddy
TVBlog, Adam Buckman - Thursday, November 9, 2023
A&E is marking its new association with cake man Buddy Valastro wi ...
- Green Grocer Erewhon Inspires Huge Fans
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 6, 2023
What began as a hippie grocery store in the 1960s is n ...
- Ronzoni Debuts Visual Refresh, Vintage Brand Gets Modern Look
MAD, Fern Siegel - Tuesday, November 7, 2023
The rebrand respects Ronzoni's 108-year heritage while evolving with the times, ...
- Tofurky Gets Weird With Holiday Pop-Up
Marketing Daily, Erik Oster - Tuesday, November 7, 2023
White Elephant Storefront offers strange gifts like a Tofurky Christmas ornament, ...
- Quaker Links Oatmeal And Football With 'Pregrain' Tour
Marketing Daily, Erik Oster - Monday, November 6, 2023
Tailgate truck will visit select NFL stadiums during six games to invi ...
- HelloFresh, Tinder Partner To Ring In 'Forking Season'
Marketing Daily, Erik Oster - Monday, November 6, 2023
Leading meal kit brand HelloFresh's collab with dating app mainstay Tinder featur ...
- Blue Moon Goes Beyond Ale With Thanksgiving-Themed Seasonings, Mini-Pies
Marketing Daily, Erik Oster - Sunday, November 5, 2023
Blue Moon Zesty Seasoning was Inspired by the citrus and coriander flav ...
- Nut Brand Gets Risque, Takes On 'No Nut November'
Marketing Daily, Erik Oster - Thursday, November 2, 2023
Ad shows a pair of college-aged guys exhorted to "enjoy the pleasu ...
- Beyond Meat's Plant-Based Steak 'Changes Everything' For Sudden Daredevil
Marketing Daily, Erik Oster - Thursday, November 2, 2023
Deciding that "Everything bad is good for me!" actor Rizwan Manji execut ...
- Lunchables Introduces Dunkables With Ideas Generated By Force More Powerful Than AI
Marketing Daily, Erik Oster - Wednesday, November 1, 2023
The campaign brought kids' imaginative ideas to life -- from pretzel swor ...
- De Niro, Butterfield Become 'Best Friends' Over Uber Eats
MAD, Fern Siegel - Tuesday, October 31, 2023
The spots show the two actors riding around London and bonding ov ...
- Airheads Hosts 'Scarefest' AI Film Festival
Marketing Daily, Erik Oster - Tuesday, October 31, 2023
The candy brand tasked directors with using AI to develop short Halloween-them ...
- Domino's Aims To Sweeten Student Loan Debt With Free Pizza
Marketing Daily, Teresa Buyikian - Tuesday, October 31, 2023
The promotion will continue until the total reaches $1 million worth ...
- Not Just Farmer John: Land O'Lakes CMO Addresses Misconceptions About Rural America
CPG Insider, Erik Oster - Friday, October 27, 2023
"Become a changemaker for rural vibrancy," said Heather Malenshek, in a spee ...
- Mars Wrigley CMO On Brand Purpose: 'We Didn't Let The Noise Distract Us'
Marketing Daily, Erik Oster - Thursday, October 26, 2023
Indirectly addressing manufactured "controversies" aimed at Mars brands, Gabrielle Wesley noted th ...
- Bragg Live Foods Knows Apple Cider Vinegar Is Weird
Marketing Daily, Erik Oster - Wednesday, October 25, 2023
Rather than dancing around the issue, the campaign leans into this inhere ...
- Mars Snacking Widens Mobile Orbit With Skittles/Uber Collaboration
Marketing Daily, Erik Oster - Monday, October 23, 2023
Skittles "are now within reach for Uber users across the U.S." f ...
- Hillshire Farms Goes Small For 40th Anniversary Of Lil' Smokies Brand
Marketing Daily, Erik Oster - Monday, October 23, 2023
The Tyson Foods-owned subsidiary partnered with "Top Chef" winner Kelsey Barnard Cla ...
- Melting Pot Reinvents Itself During Brand Refresh
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 19, 2023
Grab your fondue skewer: What began as 1970s trend is finding n ...
- Butterball Turkey Joins Bumble In Push For Holiday 'Togetherness'
MediaDailyNews, Colin Kirkland - Wednesday, October 18, 2023
Through the #FindYourTable initiative, both companies plan to launch in-person and virtu ...
- Chick-fil-A's New Cookbook Aims To Spotlight Food Insecurity, Waste
Marketing Daily, Teresa Buyikian - Tuesday, October 17, 2023
Recipes in the free digital cookbook are inspired by local nonprofit partne ...
- Cabot Aims To Attract New Generation Of Consumers
CPG Insider, Erik Oster - Friday, October 13, 2023
Its rebranding campaign is centered around changes to its visual identity. ...
- Study: Apple, Caramel Dethrone Pumpkin As Fall Flavor Favorites
Marketing Daily, Erik Oster - Wednesday, October 11, 2023
In a new consumer study from System1 Group on fall flavor launch ...
- Caught Without Candy On Halloween? M&M's To The Rescue
Marketing Daily, Erik Oster - Wednesday, October 11, 2023
The "M&Ms Halloween Rescue Squad," will be call beginning at 3 p. ...
- KIND Leverages The Swift Factor With Donna Kelce's 'Donna's Purse Snacks'
Marketing Daily, Erik Oster - Wednesday, October 11, 2023
Unsurprisingly, the limited-edition KIND snack, branded with the name of Travis Kelce ...
- Mars' 5 Gum Honors Hip Hop's 50th Anniversary With Debut Track Giveaway
Marketing Daily, Erik Oster - Thursday, October 12, 2023
Five sweepstakes winners will get to hear the premiere of a J.I. ...