- The Variable Wins Hannaford Supermarkets' Creative AOR
Accounts on the Move, Steve McClellan - Wednesday, March 19, 2025
Hannaford Supermarkets, the grocery retailer with 189 stores across Maine, Massachusetts, N ...
- Peeps, Promised Land Team For Easter Treat
MAD, Fern Siegel - Monday, March 17, 2025
The limited-time product is launching for the holiday with creative by Bak ...
- Food Companies Brace For 'Make America Healthy Again' Onslaught
CPG Insider, Sarah Mahoney - Friday, March 14, 2025
Between sweeping cuts to the food stamp program and new ingredient regulation ...
- Buffalo Wild Wings 'Eyes' March Madness
MAD, Fern Siegel - Thursday, March 13, 2025
The campaign highlights B-Dubs as the ultimate destination to watch the basketba ...
- Claussen Releases 'Just The Brine' Pickle Beverage Ahead Of St. Patrick's Day
Marketing Daily, Danielle Oster - Thursday, March 13, 2025
The limited-time product is positioned as both a mixer and as ...
- Halo Top Kicks Off First New Ad Campaign Since 2022
Marketing Daily, Danielle Oster - Wednesday, March 12, 2025
The brand introduced its new mix-in ice cream in a pair ...
- Fayette Industrial Picks Bernstein-Rein As AOR
Accounts on the Move, Fern Siegel - Tuesday, March 11, 2025
Fayette Industrial helps food manufacturers with regulatory compliance. ...
- Whole Earth Foods Taps St Luke's As Lead Creative Agency
Accounts on the Move, Fern Siegel - Friday, March 7, 2025
The agency's' remit includes brand strategy development and digital communications. ...
- Steak-umm Shines Light On Freezer Battle
Out to Launch, Fern Siegel - Friday, March 7, 2025
Tombras' informercial-style spot is running across Steak-umm's social-media channels. ...
- Rivian, Ben & Jerry's Partner For Electric Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2025
Rivian's first commercial partner was Amazon, which aims to put more th ...
- Nature's Bakery Names Zambezi Creative AOR
MAD, Fern Siegel - Tuesday, March 4, 2025
The agency is tasked with handling omnichannel marketing and growing the brand ...
- Plochman's Names Ingredient Digital AOR
Accounts on the Move, Fern Siegel - Monday, March 3, 2025
The agency will lead creative and marketing strategies to expand retail distribut ...
- Wall's Taps 180 Amsterdam As Lead Creative Agency
Accounts on the Move, Fern Siegel - Friday, February 28, 2025
First work arrives in summer 2026 and will run across social, digita ...
- Blue Diamond's Spokesnut Goes Mobile, Moves To LinkedIn
CPG Insider, Sarah Mahoney - Friday, February 28, 2025
With the Nutty Cruiser, the almond grower's cooperative is hitting the roa ...
- Specialty Foods Update: Get Ready For More Hawaiian Items, Instant Matzoh Balls
Marketing Daily, Sarah Mahoney - Wednesday, February 26, 2025
Industry trendspotters are betting on seven trends reshaping the food business ...
- Cinnabon's Churro Goes Rogue On Social Media
MAD, Fern Siegel - Monday, February 24, 2025
Cinnabon is investing in its organic social channels to attract G ...
- Gut Buenos Aires To Lead Creative For Grupo Bimbo
Accounts on the Move, Fern Siegel - Friday, February 21, 2025
The partnership kicks off in March. ...
- Bob Evans Farms Appoints Colle McVoy Media AOR
MAD, Fern Siegel - Friday, February 21, 2025
The agency is charged with refining the company's consumer strategy to enga ...
- Egg Prices Double, Consumers Turn To Plant-Based Alternatives
CPG Insider, Sarah Mahoney - Friday, February 21, 2025
Execs at Just Egg, a product made of mung beans, say sal ...
- Ad Industry Blasts NY Bill Targeting Junk Food Ads
MediaDailyNews, Wendy Davis - Wednesday, February 19, 2025
Proposed restrictions on food ads would infringe on advertisers' and consumers' fr ...
- From Cart to Click: The Rapid Evolution of Grocery Shopping
Retail Insider, Sarah Mahoney - Wednesday, February 19, 2025
New data shows that while just 10% of Americans rely exclusively ...
- World Of Taste: Hi-Chew Focuses On 'Flavors'
MAD, Fern Siegel - Monday, February 17, 2025
Gigasavvy lets the visuals do the talking. ...
- Gousto Selects PMG As SEO Partner
Accounts on the Move, Fern Siegel - Friday, February 14, 2025
PMG is charged with upping Gousto's visibility on search platforms and growi ...
- Why More Marketing Dollars Aren't Moving The Needle For Unilever
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 13, 2025
A sharp increase in brand investment hasn't offset economic pressures or changi ...
- Kite Hill Promotes #DairyFree Feb
Out to Launch, Fern Siegel - Thursday, February 13, 2025
The social campaign, created by Ruder Finn, enlists influencers and nutrition expe ...
- Bush's Beans Debuts 'Chop. Drop. Chili!' Game For President's Day Doldrums
Marketing Daily, Sarah Mahoney - Wednesday, February 12, 2025
The $3 card game aims to help parents during housebound school vacatio ...
- 'Waking Up' With Oreo Puffs
Out to Launch, Fern Siegel - Wednesday, February 12, 2025
Fast Horse creative suggests it's easy to get out of bed ...
- Stonyfield Wants You To Block Your Toxic Ex
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2025
The organic dairy brand will pay $1,000 to help you clean ...
- Twix Offers Twin Gold Bars In Super Bowl Staredown
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
A campaign starring rap duo Ying Yang Twins aims to double gameti ...
- With Saquon Barkley, Flipz Is Aiming For The Big Time
CPG Insider, Sarah Mahoney - Friday, February 7, 2025
The salty-sweet snack brand thinks a partnership with the NFL's hottest st ...