- Kraft, Heinz Call It Splitsville
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2025
The divorce in the condiment aisle follows years of failed chemistry. ...
- 'Superseed It': Brand Aims To 'Supersede' Too Many Wellness Choices
Marketing Daily, Les Luchter - Tuesday, September 2, 2025
Manitoba Harvest's pun marks the brand's expansion beyond hemp seed products ...
- Campaign Lessons: 'Humans Are Bad At Forecasts'
CPG Insider, Sarah Mahoney - Friday, August 29, 2025
Archer's "Stick to Real" bets on Hulu, humor, and ingredient transparency ov ...
- Brach's Candy Corn Positions As Fall Symbol
MAD, Fern Siegel - Wednesday, August 27, 2025
The creative is the first work since Rethink New York was nam ...
- Talenti Recruits Tennis Star Navarro For 'High Pressure' Campaign
MAD, Steve McClellan - Thursday, August 21, 2025
According to the Unilever-owned brand, the main idea is to show "wh ...
- Oikos Targets Dieters With Launch Of Oikos Fusion
Marketing Daily, Danielle Oster - Saturday, August 16, 2025
The Danone brand claims Fusion is "the first product in the yogu ...
- Dietz & Watson's New Pitch: Four Generations, Zero Fillers
CPG Insider, Sarah Mahoney - Friday, August 15, 2025
The new campaign focuses on four generations of deli meat -- becau ...
- Inflated Airheads Campaign Returns, Targets New Generation
MAD, Fern Siegel - Wednesday, August 13, 2025
Highdive capitalizes on brand recall by longtime fans. ...
- Laffy Taffy Dials Up Gen Z With Joke Hotline, Wrapper Refresh
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Fans can call the new "Laff Line" to make Damon Wayans J ...
- Trend-A-tarians, Take Note: From Savory Oatmeal To Salmon Jerky, Here's What's Next
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Gastro geeks report on what's about to shake up supermarket shelves ...
- Annie's, Cheerios Find The 'Good' In Family Meals
MAD, Fern Siegel - Monday, August 11, 2025
Mother New York produced its first creative work for the brand. ...
- Manischewitz Promotes Genetic Testing With Food Truck Deli
Marketing Daily, Les Luchter - Monday, August 11, 2025
The "Deli is in my DNA" tour visits campuses with the fo ...
- Parents Pinch Pennies On Lunch, Still Prefer Packing It
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Kraft Heinz's Lunchables bets on nostalgia and "cool" factor in first maj ...
- Blue Apron Moves Beyond Subscription Model With Brand Relaunch
Marketing Daily, Danielle Oster - Monday, August 11, 2025
Brand repositions with a "modern, a la carte approach that lets custome ...
- Vox Media Lays Off 15 Eater Employees
Publishers Daily, Ray Schultz - Sunday, August 10, 2025
The Vox union accuses the firm of conducting the layoffs 'without warni ...
- Beyond Meat Shrinks Name To 'Beyond' As Sales Slide, Layoffs Hit
CPG Insider, Sarah Mahoney - Friday, August 8, 2025
Company bets rebrand and a full reset can counter misperceptions as plant-bas ...
- For Your Inner Baby: Breast-Milk-Flavored Ice Cream
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 6, 2025
Ice cream's release is timed to coincide with the launch of Frida ...
- Actor Josh Hutcherson Joins Hill's 'Clear The Shelters' Campaign
Marketing Daily, Danielle Oster - Tuesday, August 5, 2025
The campaign promotes pet adoption and fostering throughout the month of Aug ...
- Chef Bombay Targets U.S., Celebrates Family
Out to Launch, Fern Siegel - Monday, August 4, 2025
The company is launching its first brand campaign. ...
- SNAP Cuts Threaten CPG Sales -- And Millions of Families
CPG Insider, Sarah Mahoney - Friday, August 1, 2025
Walmart, Conagra, and General Mills face high exposure. But for food sta ...
- How This Velvet Taco Marketing VP Is Bringing In The Bold
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 30, 2025
What happens when someone sees potential in you before you see ...
- Pizza Hut's 'The After Pizza Cake' Created To Feed Late-Night Wedding Guests
Marketing Daily, Teresa Buyikian - Wednesday, July 30, 2025
The pizza giant is saying "I dough" to a 5-foot, tiered pizz ...
- Miller High Life Chills Out With Boozy Spaghett-sicle Push-Up Pops
Marketing Daily, Teresa Buyikian - Tuesday, July 29, 2025
The frozen treat is based on the Spaghett cocktail, which combines Hi ...
- It's Blueberry Season: 'Go Big'
MAD, Steve McClellan - Friday, July 25, 2025
The US Highbush Blueberry Council is out with a new campaign fr ...
- Wild Planet Wants You To Ditch Hustle Culture -- And Get On A Boat
CPG Insider, Sarah Mahoney - Friday, July 25, 2025
The sustainable seafood brand's latest campaign skips the protein pitch and hea ...
- Nutri-Grain Fans Aren't 'Sorry' For Loving The Bar
MAD, Fern Siegel - Tuesday, July 22, 2025
Tombras enlists three reality TV personalities to highlight added nutrition. ...
- CPG Brands Target Parents' Back-to-School Stress
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teach ...
- It's A Lovely Day For A Guinness/Van Leeuwen Ice Cream Collab
Marketing Daily, Teresa Buyikian - Tuesday, July 22, 2025
Guinness relies on its tagline from 1950s ads to name the limited-editi ...
- Kraft Heinz Might Be Uncoupling
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 22, 2025
One of the fallouts of a "conscious uncoupling" will be the marketi ...
- Upside Down Cookies: Chips Ahoy Teams With 'Stranger Things'
MAD, Fern Siegel - Monday, July 21, 2025
The brand's first fruit-flavored filling represents the Rifts in the series. ...