• by Fern Siegel , March 30, 2026

NatureSweet, a best-selling brand in snacking tomatoes, named 270B as its new creative AOR.

While the business was awarded after a competitive review, the agency has done digital work for the client during the past three years.

As AOR, 270B will handle broader brand strategy, creative development, social, digital and integrated campaign execution across channels.

First work is a brand repositioning, with a new campaign launching in June. The creative focuses on flavor and purpose, rolling out across digital video, social and retail touchpoints.

Tobianne Paul, CMO, NatureSweet, told Agency Daily: “It was evident to us that 270B knew our brand. The concepts were strong, but most importantly, they surfaced what makes NatureSweet unique and understood that better than anyone else.”

Chantal Sagnes, growth director at 270B, called Nature Sweet “an ambitious, category-defining brand, and we are looking forward to building on their distinctive assets.”

The 12-year-old agency's work includes Avocados From Mexico's Super Bowl campaign and developing strategy for PepsiCo to rally employees around its 2026 FIFA World Cup sponsorship.

270B’s portfolio spans experiential activations, digital campaigns and brand launches for Destination Cleveland, Fresh Gourmet and Frito Lay.