• by Fern Siegel , 2 hours ago

Irish dairy brand Kerrygold has appointed creative agency Born Social as its global social-media agency of record.

The account also includes a U.K. social remit for Pilgrim’s Choice, another brand within parent company Ornua’s portfolio.

Born Social will lead strategy, creative, reactive content, production and measurement across key markets, including the U.S., U.K, Germany and Ireland. The account was won after a competitive review. The incumbent was 1000heads.

Abbey Mills, Chief Client Officer at Born Social, called the win “a perfect fit for our creator network model, combining localization with co-creation to build more meaningful creative and connections with the Kerrygold community. It’s also an opportunity to go deeper in community-driven FMCG marketing and create even more work that resonates at scale.”

The account follows the agency’s recent wins for Premier Inn, Nikon and Stanley. Born Social’s client work also includes Guinness, Ford, Barclays and Smirnoff.

Rafay Agha, global head of sigital at Kerrygold, said: “Kerrygold has the heritage, the fan base and the cultural gravity to define a category. Born Social is the partner to take us into what comes next: thinking in culture, co-creating with creators and community, driving measurable results globally and keeping the local richness that makes content land with the food lovers and fanatics who already champion this brand.”

Kerrygold was established in 1962 and now claims to be Ireland’s most successful food brand, becoming a $1 billion dollar in the U.S. in 2025.