Digital marketing agency Jellyfish, part of The Brandtech Group, has appointed Interpublic veteran Seun Odeneye as Chief Media Officer for Europe, Middle East & Africa region. The role is new.  

Odeneye is tasked with leading the agency’s efforts to build an agentic media practice in the region that integrates media, strategy, investment, and content.   

Odeneye a 20-plus year industry veteran, previously served in several senior roles at IPG Mediabrands, most recently as managing director, investment.    

Earlier he served as managing director, media at sibling performance marketing agency Kinesso UK&I.  

Jellyfish has created campaigns for brands including Google, Netflix, Amazon, Bissell and Uber.