U.S. Bank is unveiling its first TVC
creative as an Official Banking and Wealth Management Sponsor of the NFL.
The two ads, here and here, were produced by Supergood. The creative, which debuts U.S. Bank's partnership with the NFL, begins April 21 and runs across TV,
online video and CTV.
The spots feature Minnesota Vikings wide receiver Justin Jefferson and U.S. Women's National Flag Football team quarterback Izzy Geraci. They add to the U.S. Bank's
“Power of Us” platform, which promotes teamwork and shared success.
“It’s a generational opportunity to become an NFL sponsor and we were at a place where our brand was
ready to take on a bigger stage in its evolution,” said Michael Lacorazza, executive vice president-CMO at U.S. Bank, told Marketing Dive.
advertisement
advertisement
This campaign underscores the
bank's support of theNFL FLAGChampionships and regional tournaments to support the next generation of athletes. U.S. Bank will also be the presenting sponsor of the Super Bowl MVP Award and a
top-tier sponsor of the NFL Flag Championships.
An additional part of the NFL alliance is a customized financial guidance program for NFL players called the U.S. Bank Financial
Edge, which helps guid players financially.
Jefferson is a record-breaker, passing 1,000 receiving yards for the sixth consecutive season in early 2026. Geraci joined the U.S. national in
2024, winning the 2024 IFAF Women's Flag Football World Championship in her debut.