- Bucket List: Ally Bank 'Saves' Super Bowl Ad For Key Demos
MAD, Fern Siegel - Wednesday, February 7, 2024
Ally's streaming spot reminds people of all the items they can sa ...
- Frost Bank Offers The 'Unexpected' Touch
MAD, Fern Siegel - Monday, January 29, 2024
The creative relates true stories of real people and the Frost banke ...
- Bank On It: AKQA Named Chime's Integrated Marketing Agency
Accounts on the Move, Fern Siegel - Monday, October 9, 2023
Chime sees itself as an innovative company helping those who struggle financia ...
- FirstBank Highlights Business Relationships Via 'Humans'
MAD, Fern Siegel - Thursday, August 17, 2023
The cheeky spots put a premium on the personal touch in busine ...
- AI's Time To Come: Mastercard Predicts The Next 5 Years
Email Insider, Ray Schultz - Tuesday, August 8, 2023
Businesses could harness machine learning to synthesize extensive troves of information, accordi ...
- UK Finance Selects M&C Saatchi To 'Reach' Worried Mortgage Holders
MAD, Fern Siegel - Tuesday, August 1, 2023
The agency will create a rapid response multichannel campaign to raise awarene ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Putting the Power of Data in the Hands of Stakeholders
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
Stakeholders always want more data on how their programs are performing. ...
- Medium-Sized Businesses Embrace AI, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 26, 2023
Almost three-quarters of owners of medium-sized businesses say their marketing is n ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Trust may become more than a buzzword for most paid-search ads a ...
- Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses
Search & Performance Insider, Laurie Sullivan - Tuesday, March 14, 2023
After the recent bank failures, consumers conducted online searches to understand t ...
- Pegasus Bank Taps Baker & Bonner As Branding, Creative AOR
Accounts on the Move, Fern Siegel - Friday, February 24, 2023
The Dallas-based agency will launch a new creative campaign in early sum ...
- 'Really Good' Sends-Up FirstBank
Out to Launch, Fern Siegel - Thursday, February 2, 2023
The spot suggest FirstBank is hopeless at anything but banking. ...
- Wunderman Thompson, HSBC UK Extend Reach For Financial-Abuse Campaign
MAD, Fern Siegel - Thursday, December 1, 2022
The "Control" spot has a specific focus: those trapped in economically abusi ...
- Stopping The Scams: HSBC Campaign Reveals The 'Faces Of Fraud'
MAD, Fern Siegel - Monday, November 21, 2022
Wunderman Thompson's global fraud-prevention campaign for HSBC educates the public on t ...
- Mastercard Announces Program To Offer Banks 'Secure' Crypto Trading
Digital News Daily, Colin Kirkland - Monday, October 17, 2022
Mastercard has announced a new program in partnership with crypto trading platfo ...
- Mindgruve Wins AOR Duties For First Horizon Bank
Accounts on the Move, Steve McClellan - Thursday, October 13, 2022
San Diego-based digital marketing agency Mindgruve has been selected as the Agen ...
- Leo Burnett Becomes Lead Agency For Germany's Commerzbank
Accounts on the Move, Fern Siegel - Friday, September 30, 2022
Leo Burnett, part of Publicis Group Germany, said it was happy ...
- Citizens Bank Celebrates 'Living Portrait Of NYC'
Out to Launch, Fern Siegel - Tuesday, September 20, 2022
The free, immersive experience includes four multi-sensory, multimedia rooms that showcase t ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Tennis Star Rafael Nadal Scores For Santander Bank
MAD, Fern Siegel - Thursday, August 25, 2022
The new spot links Nadal's determination to the bank's commitment to helpi ...
- Standard Chartered Names Publicis Groupe As Global Creative Agency
Accounts on the Move, Fern Siegel - Monday, August 22, 2022
The account will be handled out of the Singapore office. ...
- Opt-Outs From Marketing Messages Hinder Customer Engagement Efforts
Research Intelligencer, - Friday, August 12, 2022
Many customer engagement leaders at banks said re-engaging customers has become mo ...
- Instacart Partners With Chase To Launch Mastercard Credit Card
Search & Performance Insider, Laurie Sullivan - Friday, July 22, 2022
Instacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- DeepTarget Debuts Email Personalization Tool For Banks And Credit Unions
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Financial brands can use the platform to launch email, SMS and soci ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Email Practices That May Harm Banks
Around the Net in Email, Ray Schultz - Friday, June 3, 2022
Consumers are annoyed—and worse—by redundant emails from banks. For instance, a custom ...
- Harmelin Media Regains Regions Bank Account
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
The Philadelphia-based shop will handle traditional media strategy, planning and buying f ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D Communications
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
The firm has added to its Digital Experience Platform automated rotation, backgrou ...
- Banks Need To Beef Up Their Cyber Security
Around the Net in Email, Ray Schultz - Friday, April 15, 2022
Banks need one-click compliance to fight cyber attacks, and they especially ne ...