- Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses
Inside Performance, Laurie Sullivan - Tuesday, March 14, 2023
After the recent bank failures, consumers conducted online searches to understand t ...
- Pegasus Bank Taps Baker & Bonner As Branding, Creative AOR
Accounts on the Move, Fern Siegel - Friday, February 24, 2023
The Dallas-based agency will launch a new creative campaign in early sum ...
- 'Really Good' Sends-Up FirstBank
Out to Launch, Fern Siegel - Thursday, February 2, 2023
The spot suggest FirstBank is hopeless at anything but banking. ...
- Wunderman Thompson, HSBC UK Extend Reach For Financial-Abuse Campaign
MAD, Fern Siegel - Thursday, December 1, 2022
The "Control" spot has a specific focus: those trapped in economically abusi ...
- Stopping The Scams: HSBC Campaign Reveals The 'Faces Of Fraud'
MAD, Fern Siegel - Monday, November 21, 2022
Wunderman Thompson's global fraud-prevention campaign for HSBC educates the public on t ...
- Mastercard Announces Program To Offer Banks 'Secure' Crypto Trading
Digital News Daily, Colin Kirkland - Monday, October 17, 2022
Mastercard has announced a new program in partnership with crypto trading platfo ...
- Mindgruve Wins AOR Duties For First Horizon Bank
Accounts on the Move, Steve McClellan - Thursday, October 13, 2022
San Diego-based digital marketing agency Mindgruve has been selected as the Agen ...
- Leo Burnett Becomes Lead Agency For Germany's Commerzbank
Accounts on the Move, Fern Siegel - Friday, September 30, 2022
Leo Burnett, part of Publicis Group Germany, said it was happy ...
- Citizens Bank Celebrates 'Living Portrait Of NYC'
Out to Launch, Fern Siegel - Tuesday, September 20, 2022
The free, immersive experience includes four multi-sensory, multimedia rooms that showcase t ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Tennis Star Rafael Nadal Scores For Santander Bank
MAD, Fern Siegel - Thursday, August 25, 2022
The new spot links Nadal's determination to the bank's commitment to helpi ...
- Standard Chartered Names Publicis Groupe As Global Creative Agency
Accounts on the Move, Fern Siegel - Monday, August 22, 2022
The account will be handled out of the Singapore office. ...
- Opt-Outs From Marketing Messages Hinder Customer Engagement Efforts
Research Intelligencer, - Friday, August 12, 2022
Many customer engagement leaders at banks said re-engaging customers has become mo ...
- Instacart Partners With Chase To Launch Mastercard Credit Card
Inside Performance, Laurie Sullivan - Friday, July 22, 2022
Instacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- DeepTarget Debuts Email Personalization Tool For Banks And Credit Unions
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Financial brands can use the platform to launch email, SMS and soci ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Email Practices That May Harm Banks
Around the Net in Email, Ray Schultz - Friday, June 3, 2022
Consumers are annoyed—and worse—by redundant emails from banks. For instance, a custom ...
- Harmelin Media Regains Regions Bank Account
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
The Philadelphia-based shop will handle traditional media strategy, planning and buying f ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D Communications
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
The firm has added to its Digital Experience Platform automated rotation, backgrou ...
- Banks Need To Beef Up Their Cyber Security
Around the Net in Email, Ray Schultz - Friday, April 15, 2022
Banks need one-click compliance to fight cyber attacks, and they especially ne ...
- BNPL: Brands' Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
MediaRadar, an ad intelligence platform, has seen massive growth for BNPL sin ...
- Study: Some Consumers Blame Banks, Mobile Networks For Scams
Around the Net in Email, Ray Schultz - Tuesday, November 2, 2021
Consumers are increasingly holding banks, retail stories and mobile providers accountable f ...
- Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
Mediapsssst, Richard Whitman - Tuesday, October 26, 2021
The platform leverages anonymized transaction data held by banks, allowing brands ...
- Essence Wins Consolidated Media Account For Deutsche Bank
MAD, Steve McClellan - Tuesday, October 19, 2021
The appointment comes after a formal review that kicked off in t ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey Finds
Inside Performance, Laurie Sullivan - Thursday, August 12, 2021
A Google cloud study shows financial institutions are increasing their use ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading bra ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their custome ...
- Tool Helps Firms Comply With Anti-Spam Laws
Email Marketing Daily, Ray Schultz - Tuesday, March 30, 2021
RAVEN, a new offering from DRT Cyber, is being offered in be ...
- Financial Services Emails Should Be Fun To Read
Around the Net in Email, Ray Schultz - Monday, March 15, 2021
Financial service marketers have to be accurate and compliant. That doesn’t me ...
- Study: Email Is An Effective Tool For Mid-Size Banks
Email Marketing Daily, Ray Schultz - Friday, March 12, 2021
Although email is a highly effective tool, banking customers age 55 a ...