• by Fern Siegel , June 12, 2024

Alabama-based 22nd State Bank and its digital banking solution, Always.bank, named Lewis its agency of record.

The appointment follows a competitive pitch.

Lewis is charge with strategic planning, brand development, creative across digital and traditional media and media buying for both entities.

Always.bank is a new online bank that offers clients a national footprint.

The agency has offices in Nashville, Birmingham and Mobile, Alabama.

“22nd State Bank understands how important local businesses are for the growth and sustainability of the communities that surround them,” said Ellen Faulkner, CEO of Lewis Communication. “We’re looking forward to helping position them as a brand that understands the importance of that local connection, as well as one that’s ready to extend that personal touch well beyond Alabama.”

Lewis' client work includes C Spire, The Kentucky Bourbon Trail, LED Technologies, Good People Brewing and ALS Network.