- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Tennis Star Rafael Nadal Scores For Santander Bank
MAD, Fern Siegel - Thursday, August 25, 2022
The new spot links Nadal's determination to the bank's commitment to helpi ...
- Standard Chartered Names Publicis Groupe As Global Creative Agency
Accounts on the Move, Fern Siegel - Monday, August 22, 2022
The account will be handled out of the Singapore office. ...
- Opt-Outs From Marketing Messages Hinder Customer Engagement Efforts
Research Intelligencer, - Friday, August 12, 2022
Many customer engagement leaders at banks said re-engaging customers has become mo ...
- Instacart Partners With Chase To Launch Mastercard Credit Card
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
Instacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- DeepTarget Debuts Email Personalization Tool For Banks And Credit Unions
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Financial brands can use the platform to launch email, SMS and soci ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Email Practices That May Harm Banks
Around the Net in Email, Ray Schultz - Friday, June 3, 2022
Consumers are annoyed—and worse—by redundant emails from banks. For instance, a custom ...
- Harmelin Media Regains Regions Bank Account
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
The Philadelphia-based shop will handle traditional media strategy, planning and buying f ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D Communications
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
The firm has added to its Digital Experience Platform automated rotation, backgrou ...
- Banks Need To Beef Up Their Cyber Security
Around the Net in Email, Ray Schultz - Friday, April 15, 2022
Banks need one-click compliance to fight cyber attacks, and they especially ne ...
- BNPL: Brands' Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
MediaRadar, an ad intelligence platform, has seen massive growth for BNPL sin ...
- Study: Some Consumers Blame Banks, Mobile Networks For Scams
Around the Net in Email, Ray Schultz - Tuesday, November 2, 2021
Consumers are increasingly holding banks, retail stories and mobile providers accountable f ...
- Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
Mediapsssst, Richard Whitman - Tuesday, October 26, 2021
The platform leverages anonymized transaction data held by banks, allowing brands ...
- Essence Wins Consolidated Media Account For Deutsche Bank
MAD, Steve McClellan - Tuesday, October 19, 2021
The appointment comes after a formal review that kicked off in t ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, August 12, 2021
A Google cloud study shows financial institutions are increasing their use ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading bra ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their custome ...
- Tool Helps Firms Comply With Anti-Spam Laws
Email Marketing Daily, Ray Schultz - Tuesday, March 30, 2021
RAVEN, a new offering from DRT Cyber, is being offered in be ...
- Financial Services Emails Should Be Fun To Read
Around the Net in Email, Ray Schultz - Monday, March 15, 2021
Financial service marketers have to be accurate and compliant. That doesn’t me ...
- Study: Email Is An Effective Tool For Mid-Size Banks
Email Marketing Daily, Ray Schultz - Friday, March 12, 2021
Although email is a highly effective tool, banking customers age 55 a ...
- Email Marketing Strategies For Community Banks
Around the Net in Email, Ray Schultz - Tuesday, March 9, 2021
Community banks have an important tool at their disposal: Email marketing. Th ...
- Study: Banks Lagging On Personalization, Consumers Say
Email Marketing Daily, Ray Schultz - Thursday, March 4, 2021
Most customers want a seamless experience across channels, but fewer than ha ...
- BEC Attacks The Biggest Risk To Banks: Survey
Around the Net in Email, Ray Schultz - Tuesday, February 16, 2021
Business email compromise (BEC) attacks are the greatest business risk to bank ...
- Scripted Financial Drama 'Industry' Feels Like Reality
TVBlog, Adam Buckman - Monday, November 9, 2020
"Industry" is a scripted drama that depicts a part of our moder ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as we ...
- An Email Marketing Primer For Financial Firms
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Given the high metrics ascribed to email, it may be tempting ...
- JPMorgan Chase Reimagines U.S. Open Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Frank Nakano, head of sports and entertainment marketing for JPMorgan Chase, shar ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial compani ...
- Advice For Banks On Email Marketing During The COVID-19 Pandemic
Around the Net in Email, Ray Schultz - Wednesday, July 29, 2020
Email has been invaluable in helping some mid-size banks bridge the g ...