A large privately held bank, FirstBank is debuting a new campaign “Really Good at Banking.”
TDA Boulder did the creative and used humor to send-up the bank in a “Baywatch”-style spoof. In the “Lifeguard” spot, running regionally during the Super Bowl, a 1990s-inspired theme song, synced to a FirstBank banker.
The commercial suggests FirstBank excels at banking, but is hopeless at anything else.
Creative work includes broadcast, digital, social, print, OOH and in-store.
“Humility has always been one of the FirstBank brand’s biggest superpowers,” stated Jeremy Seibold partner-creative director, TDA Boulder. “We just gave it a theme song.”