BarkleyOKRP did the creative work.

Michael Lacorazza, CMO for U.S. Bank, said: “By associating with this classic film franchise and harnessing the expanding allure of golf, we're highlighting U.S. Bank as a modern and innovative partner in our customers' financial lives.”

The "Happy as Usual" spot, the company's first integration with Netflix, includes PGA tour pro golfer Collin Morikawa. It targets millennials and Gen Z, who make up nearly half of on-course golf participants and are more likely to engage with product placements in film and TV.

U.S. Bank is positioned as a strong financial partner on the journey to achieve their “happy places.”

The national campaign will run within the bank’s existing brand media buys, as well as Netflix's ad-supported plan.

“U.S. Bank stands for stability, strategy, and financial planning, and we were excited to surprisingly blend these qualities with the world of Happy Gilmore, in our new campaign,” said Magno Herran, vice president of brand marketing-partnerships for Netflix.

Barkley's client work includes Burger King, T-Mobile, Corona and Planet Fitness.