• by Fern Siegel , Yesterday

To note its 70th anniversary, Midas has launched “Midas Is the Best." The national campaign stars William Zabka, best known for his role as Johnny Lawrence in “The Karate Kid” and  “Cobra Kai.”  

The integrated, year-long platform will run across TV, digital, social, radio and retail, with additional content coming throughout 2026. This is the brand's first major push since 2023. 

Created by Pittsburgh-based indie shop Where Eagles Dare, the campaign utilizes Zabka's movie roles, recasting him as a modern-day “Midas Master Technician." Rather than martial-arts expertise, he's a stand-in for automotive precision.

The spot is scored with Joe Esposito’s “You’re the Best,” the song from “The Karate Kid” that gives the campaign its film nostalgia.

Moroch USA/ Fuse Canada handled media.

Brian Franks, executive creative director, Where Eagles Dare, told Agency Daily: “We saw the 1980s and '90s resurgence as a way to tap into something people already feel. Pairing William Zabka with that iconic track made 'Midas Is The Best' feel instantly understood, like something the culture already knows.”

Midas has more than 1,000 stories in the U.S. One of the largest automotive service centers in the world, it has locations in 13 countries and is owned by Mavis Tire Express Services Corp.