• by Fern Siegel , over 1 hour ago

Fallon thinks white sauce should be the pasta default — especially Bertolli Alfredo.

That’s the idea behind the brand’s “Take the Alfredo” campaign, which suggests food lovers consider an alternative to red sauce.

The spot rejects conventional sauce shots. Instead, it focuses solely on the delicious pleasure of consuming Bertolli Alfredo to shake up your culinary status quo.

The agency created two spots, “Flock” and “Rose,” which air on streaming audio, social, streaming video and digital.

Leslie Shaffer, Fallon CCO, told Agency Daily: “Defaulting to red sauce every single Tuesday isn't a tradition, it’s a rut. Since Bertolli is already the No. 1-selling Alfredo in America, we didn't need to do the usual slow-motion sauce splash to prove it’s good. We wanted to make something that felt more like a cinematic wake-up call for people stuck on pasta autopilot.”

Soledad Querol, executive director, marketing at Mizkan, the brand's parent company, added: “It’s about reminding consumers that their midweek pasta night can be something a lot more elevated.”

Fallon is part of the Publicis Groupe.

Recent creative includes American Home Shield, Sleep Number, Home Goods and Walmart.