Many countries are considering
social-media bans, given its negative impact on mental health for teens and adults. Pinterest CEO Bill Ready publicly urged governments
to ban social media for kids under 16.
The company backs that commitment with an in-house campaign that celebrates life before the crippling dependency on social networks to legitimize
choices became commonplace.
Alongside 30- and 60-second YouTube spots, Pinterest will add TV, cinema, OOH and digital assets on May
1.
"We don’t engineer for addiction. While other platforms are designed to keep you scrolling through other people's lives, Pinterest is built to help you create the life you want to
live, pin by pin. We believe that the best thing you can find online is a reason to go offline," posted Xanthe Wells, Pinterest, VP, global creative.
advertisement
advertisement