ZoomInfo, a go-to-market
intelligence provider, has formed a strategic partnership with identity platform Markaaz to help B2B enterprise brands achieve a compete business view.
Launching in January 2026,
the arrangement is designed to solve the problem of fragmented sales and marketing data from multiple vendors, while providing risk intelligence on one AI platform.
"Enterprise companies
have been forced to choose between modern go-to-market platforms and legacy providers of credit and risk data," says Henry Schuck, CEO of ZoomInfo, in a statement. "This partnership eliminates that
tradeoff.”
The arrangement combines ZoomInfo's commercial insights, intent signals and AI agents with Markaaz's intelligence on more than 542 million businesses in over 200
countries.
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ZoomInfo's AI agents research accounts, monitor signals, surface next best actions and update CRM fields. The Markaaz platform provides business identity
verification, compliance checks and risk monitoring.
The new data partnership allows businesses to connect prospecting, onboarding, verification and ongoing monitoring. In
addition, it eliminates silos and helps move from lead identification to a compliant customer relationship.
“Together, we're setting a new benchmark for data
management, helping enterprises operate with agility, expand globally and grow securely while meeting the most stringent compliance requirements," says Hany Fam, founder and CEO of Markaaz.