Tag results for "marketing"
- Camping Out In the Inbox: Why Re-Engagement Emails Pile UpConsumers may not always be ready to connect with a brand, Ry ...
- TikTok Adds Commerce, Livestream Shopping To More RegionsAlong with its recent plans to launch in Mexico, TikTok will expa ...
- Chief Executives Are Focused On Hiring Expert MarketersThe passing of the Great Resignation has given employers the upper han ...
- Amazon Shutters 'Inspire' Video, Photo Shopping FeedAmazon is discontinuing its Inspire social feed, which resembled TikTok Shop a ...
- Campaign Numbers Rising, But So Are ChallengesMarketers have increased the number of campaigns they run, but face ma ...
- Consumer Brands Late To Adopt Social Commerce Strategy: ReportThirty percent of consumer brands do not have a social commerce strateg ...
- 3.know: Why You'll Be Marketing To - Not Via - AIStop thinking B2C or B2B - the era of B2AI is up ...
- Consumers Crave Uplifting Content More Than Ever, Study FindsBrands may have an opportunity to foster loyalty and drive purchase behavi ...
- NewsNation Counters A Fox News Channel Super Bowl PromoNewsNation has launched a new on-air promo ad in an effort ...
- This Kia Exec's Movement That InspiresWhen is the last time you stepped outside of your comfort zon ...
- Critical Shifts In Consumer Behavior Changing Paid Media BuysData released Tuesday suggests editorial sites are often overlooked and undervalued ...
- EU Commission Launches InvestAI Initiative, Urges Open-Source ApproachThe InvestAI initiative includes a European fund of EUR20 billion for ...
- Pinterest Reports First $1B Quarter, Record UsageIn Q4, Pinterest made $1.15 billion in revenue, bringing its yearly reven ...
- Amazon Q4 Ad Sales Jump 18% To $17.3BAmazon's online ad business generated $17.29 billion in Q4 2024, with $ ...
- Tech Teammates: Firms Line Up To Drive Global PersonalizationMovable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Can You Hear Her Now? How This Verizon Exec Is Dialing Into SuccessTo all the working moms out there-have you cracked the code ...
- The AI State Of Mind: Brands Are Reasonably Sure They Are Good At ItEmail comes in a close second in the most effective uses ...
- Google Head Of Marketing Americas Stephen Yap Leaves For Perion NetworkStephen Yap, who led Google Marketing platform in the Americas, has le ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' PersonificationIt characterized a first-half marketing mix modeling effort as a "major n ...
- Wildfire Systems Launches 'Distributed' Commerce NetworkTristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2BLinkedIn increased its revenue over the course of 2024, according to ...
- Google AI Lets Users Ask Local Businesses Questions Based On IntentLead-gen Search Labs experiment "Ask for Me" allows Google AI users ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty"Early pacing data in 2025 shows that brands are starting to tr ...
- How This Paramount+ Data Pro Makes It WorkDid you ever land your "dream job" only to discover it wasn ...
- Investments In Connected Commerce, Tech Stacks Rise To $585BWinterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Google Releasing Free Marketing Mix Model To AllA certified partner program with measurement experts trained to support advertisers ...
- Brand And Performance Are Codependent - Here's WhyNew research shows spending patterns had little to do with making bran ...
- Hearst Names PMG As Its Creative/Media AgencyThe first campaign is set to debut next month in Hearst newspap ...
- Super Bowl's Growing Media Mix: A Complicated PlayThe broader view shows 77% using some digital media access throughout t ...
- Marketer Of The Year: Lisa McKnightUnder Lisa McKnight's leadership of both the Barbie brand and as chi ...
