- Chipotle Goes Green, Partners With Golfer Max Homa
Marketing Daily, Teresa Buyikian - Wednesday, April 10, 2024
In honor of the Masters, six-time winner Homa will be featured ...
- YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
YouTube is unveiling in-stream shopping tools to facilitate new ways for creato ...
- UFL Tries Again For More Football TV: Call The Right Promo Play
TV Watch, Wayne Friedman - Wednesday, April 10, 2024
It's a challenge to make alternative sports leagues around existing TV spor ...
- Networks, Marketers Shoot For The Moon On Monday Eclipse Day
TVBlog, Adam Buckman - Monday, April 8, 2024
With the moon playing a key part in Monday's total eclipse ...
- Brief Encounter: Duluth Trading Co. Swaps Old Underwear For A Free Buck Naked Pair
MAD, Fern Siegel - Wednesday, April 3, 2024
The first 300 people to come to nationwide stores on April ...
- Uber, Lyft Offer Dueling Beyonce Promotions
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 2, 2024
Bantering with competitors is certainly one way to use social media f ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Instagram Launches Ads With Promotional Codes Option
MediaDailyNews, Colin Kirkland - Tuesday, March 19, 2024
The new option gives users promo codes listed in the ad's captio ...
- 'Jeopardy!' To Mark Well-Earned 60th Anniversary This Month
TVBlog, Adam Buckman - Wednesday, March 20, 2024
The birth date of "Jeopardy!" was March 30,1964. Later this month ...
- Warby Parker Gives Out Free Solar Eclipse Glasses
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 7, 2024
This will be the last total solar eclipse visible from the contiguo ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Presidents Day More About Sales Than Reflection
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 18, 2024
Washington and other Founding Fathers "would have been deeply worried" by h ...
- A Brand Promo Lure For A New Sports Streamer? NFL Not Happy
TV Watch, Wayne Friedman - Thursday, February 15, 2024
The NFL was not pleased that it wasn't notified about the n ...
- Apple CEO Asks 'Where's Usher?' In Super Bowl Halftime Teaser
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Apple teased this year's Super Bowl halftime show, promoting R&B singer a ...
- Gimme Coupons: Consumers Will Sign Up For Emails To Get Them
Email Insider, Ray Schultz - Thursday, February 8, 2024
Email is by far the most-preferred channel for coupons and special offer ...
- Burger King Launches Whopper Of A Contest To Win $1M
Marketing Daily, Teresa Buyikian - Monday, February 5, 2024
Customers enter by submitting online ingredients for their dream Whopper. Then artifici ...
- X Partners With MGM, Will Display Sports Betting Stats
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
X is positioning itself to profit off of its position as t ...
- The Beatles Meet 'Young Sheldon'? Just Let It Be
TVBlog, Adam Buckman - Tuesday, January 30, 2024
A version of "Let It Be" not sung by the Beatles turn ...
- Email With A Caveat: Consumers Prefer It, But Heartily Dislike Spam
Email Insider, Ray Schultz - Thursday, January 25, 2024
Brands must be ready to comply with new rules from Gmail a ...
- Email In Vogue: It's Popular But There Is Room For Improvement
Email Insider, Ray Schultz - Wednesday, January 24, 2024
Most consumers feel that brands are over-messaging, Netcore reports in its 20 ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- 9-Month Non-Alkie Challenge: Sam Adams Asks Non-Pregnant Partner To Abstain In Solidarity
Marketing Daily, Erik Oster - Wednesday, January 10, 2024
The brand is offering select winners a large supply of its non-alcohol ...
- X Partners With Shopify For In-Stream Product Promotion
MediaDailyNews, Colin Kirkland - Wednesday, January 10, 2024
Elon Musk's X, formerly known as Twitter, has announced a new de ...
- T-Mobile Adds Ad-Supported Hulu To Growing Streamer Perks Bundle
MediaDailyNews, Karlene Lukovitz - Wednesday, January 3, 2024
"On us" bundle also includes ad-supported Netflix, Apple TV+, MLB.TV. ...
- Playtika Unleashes Star-Studded Game Campaigns
Marketing Daily, Les Luchter - Friday, December 22, 2023
Free mobile game provider Playtika tapped celebs including Drew Barrymore and Jas ...
- Why An Antacid Brand Partnered On A Designer Handbag
CPG Insider, Erik Oster - Friday, December 22, 2023
Maybe because offbeat branded items are going viral? The designer behind t ...
- Too Much Peppermint Schnapps? Burger King Brazil Has Hangover Cure
Marketing Daily, Teresa Buyikian - Thursday, December 21, 2023
A facial recognition app determines the right Whopper version and discount Brazili ...
- Plush And Happy: Squishmallows Make U.S. McDonald's Debut
Marketing Daily, Teresa Buyikian - Tuesday, December 19, 2023
Beginning Dec. 26, Happy Meals will contain one of 12 collectible Squishmallow ...