• by Teresa Buyikian , February 23, 2026

Tim Hortons’ annual customer giveaway contest turns 40 this year, and the brand is celebrating the milestone with over one million prizes for 2026.

This week marks the beginning of the coffee chain’s annual “Roll Up To Win” promotion, running now through Mar. 22.

The yearly contest awards customers various prizes such as travel, electronics and gift cards, as well as Tim’s food and beverages, gift cards and Tim Rewards points. Customers enter either via Tim Hortons’ app or in-store with a promotional cup where the cup’s lip is unrolled to reveal a potential prize.

This year’s U.S. prizes include: a Cirque du Soleil Las Vegas VIP package; Rakuten Kobo Libra Colour eReader bundles; a year supply of Shell fuel (in the form of a $2,500 gift card); $.25/gallon fuel reward, for one fill up to 20 gallons; $.50/gallon fuel reward, for one fill up to 20 gallons; $1,000 Uber Eats digital gift card; $50 Uber Eats digital gift card; $50 At Home eGift card; $20 Giftogram gift card; Oura Ring 4 Wellness Tracker and a Nintendo Switch 2 Gaming Console.

When customers purchase an eligible Tim Hortons’ item via the chain’s app, they will earn a “digital Roll;” an online entry to the contest. Delivery orders made through the app or catering orders with eligible items will also receive a digital Roll. Promotional cups are served in-store with medium, large or extra-large hot beverage orders. Tim Rewards members can receive two entries when they order, one in-store and one digital Roll.

Tim Hortons is promoting the contest via its social media platforms.

The chain launched the first roll-up contest in 1986 as a “thank you” to its guests for their loyalty.