- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- ESPN Teases 'Prophecy' Streamer Campaign That Looks Back In Time, Mulls Future
TV Watch, Wayne Friedman - Monday, June 9, 2025
The campaign focuses on ESPN's beginnings, with the first "SportsCenter" broadcast, whi ...
- Hyundai Focuses On Hybrids With French Cowboy
Marketing Daily, Tanya Gazdik - Friday, June 6, 2025
"It's exciting to see a 44% increase this year in hybrid adopti ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- Meta Introduces New Ad Performance Tools To Optimize Conversions
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
In an effort to help advertisers optimize the most "valuable" conversions f ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, Poppi
Advanced TV Insider, Wayne Friedman - Wednesday, June 4, 2025
EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Toyota Gives Customers What They Want, Right Down To The Name
Drive Time, Tanya Gazdik - Monday, June 2, 2025
The automaker is planning a campaign highlighting its family of Battery Electr ...
- AI Turns Search Engines Into 'Yellow Pages'
MediaDailyNews, Laurie Sullivan - Thursday, May 29, 2025
Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Microsoft: Conversational AI Changing How Consumers Interact With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Some consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- Stellantis Brands Come Together For 'America Made Us'
Marketing Daily, Tanya Gazdik - Monday, May 26, 2025
"It's a perfect fit," Stellantis Global CMO Olivier Francois tells "Marketing Daily ...
- McAfee CMO: Tips To Improve MMM Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 27, 2025
CMO Stephanie Fried wanted to blur the lines between real and fa ...
- Lexus Hires Blair Underwood As 'Voice Of Lexus'
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2025
"The Lexus brand needs to be bigger than any model," Lexus' Cynth ...
- SMB AI Tilt: They Are Using It For Email And Other Functions
Email Insider, Ray Schultz - Wednesday, May 21, 2025
Small businesses have slowed their AI use, two separate studies find. B ...
- Oscar Mayer Ties Wienermobiles To Indy 500
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 20, 2025
The Wienermobile race gives Oscar Mayer a way to "own" the kicko ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Pistachios Get Punchy: Wonderful's Big Bet On Snacking Without Guilt
Marketing Daily, Sarah Mahoney - Monday, May 19, 2025
New campaign plays up flavor, protein, and playful defiance. ...
- Giving New Meaning To Media Flighting
Planning & Buying Insider, Joe Mandese - Monday, May 19, 2025
After a six-month test of a new flight departure/arrival triggers on digit ...
- Data On The Edge: MessageGears And Databricks Team Up
Email Insider, Ray Schultz - Friday, May 16, 2025
Enterprise brands can use this integration to gain direct access to the ...
- Airbnb Partners With Celebs, Expands Offerings
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 15, 2025
"The company tested the idea when it launched Airbnb Experiences in 201 ...
- WBD Upfront: 'Storyverse' Content For Brands' Creative, New Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
WBD is also starting up two new media platforms for advertisers: N ...
- Upgraded Platform Is Designed To Speed Up the Ad-Buying Process
Publishers Daily, Ray Schultz - Monday, May 12, 2025
PubMatic says its enhanced tool will support media buyers and publishers. ...
- Test Drive: Genesis Makes A Good Thing Better With GV70
Drive Time, Tanya Gazdik - Monday, May 12, 2025
Genesis has been playing up its racing and sports affiliations, but t ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- At NewFronts, Snapchat Adds New Functionality To Its Sponsored Snaps
MediaDailyNews, Colin Kirkland - Wednesday, May 7, 2025
Snapchat announced the launch of a location-specific brand campaign, AI campaign solution ...
- TikTok Updates Offer Brands Cultural Relevance
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
TikTok will use generative AI to place advertisers next to the t ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Test Drive: Lincoln Navigator Takes Luxury To New Heights
Drive Time, Tanya Gazdik - Monday, April 28, 2025
A new offering is instructional videos about features like BlueCruise drivers c ...
- Why Marketers Need To Be Smarter About Bundling
MAD, Daale Carter - Thursday, May 1, 2025
The best campaigns are born from specialized teams working toward a shar ...
- Rivian Launches First National Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2025
"it's a really pivotal time for us as a business," Denise Cherr ...