- Ford Launches Global Brand Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 10, 2025
The effort is more than a new tagline, says Ford CMO Li ...
- Criteo Retail Ads Bought Through Google In New Partnership
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 10, 2025
Criteo has announced a partnership with Google Search Ads 360 - ...
- Tootsie Roll Revives 'How Many Licks'
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 8, 2025
The updated commercial debuted on Sept. 8 and will run through Hallow ...
- Hyundai Partners With Parker Posey For Palisade
Marketing Daily, Tanya Gazdik - Wednesday, September 3, 2025
"She's witty, she's confident and she has this incredible kind of individuali ...
- NFL Uses AI To Celebrate Fandom, Eternal Optimism
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2025
A mix of live-action, CGI and generative AI tools, the 60-second sp ...
- Samsung Rolls Out New AI/SmartThings Global Campaign
MAD, Steve McClellan - Tuesday, September 2, 2025
The campaign from Cheil Worldwide shows how the company's AI innovations, link ...
- Toyota Launches Largest NFL Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 2, 2025
The brand's "All In. All Season." campaign effort is its "most ambitio ...
- Google AI Max Asks Advertisers To Give Up Control
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
AI often misinterprets a user's search intent or broadens the targeting t ...
- Microsoft AI Engineering Expert Joins LoopMe
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 2, 2025
Edward Peterson recently joined LoopMe as SVP of global engineering, from t ...
- Nissan Takes Heisman House On Road Trip
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2025
"We've been in the house a long time, and we thought, let ...
- United Airlines Real-Time Ad Moments Identified Via AI
Data & Programmatic Insider, Laurie Sullivan - Monday, August 25, 2025
United Airlines and its agency Carat USA used Sightly's AI technology ...
- Kia Sportage Continues T-Shirt-Themed Road Trip
Drive Time, Tanya Gazdik - Monday, August 25, 2025
"Keep the Adventure Going," is once again set to the tune ...
- Abercrombie & Fitch Becomes NFL's First Official Fashion Partner
Marketing Daily, Tanya Gazdik - Monday, August 25, 2025
The partnership demonstrates the NFL's ongoing efforts to grow its fan bas ...
- Hey Ya! Whirlpool Wants You To Shake It Like A Polaroid Washer
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2025
Big Boi joins forces with Whirlpool to promote its FreshFlow Vent syste ...
- Amazon To Test Sponsored Ads Through Macy's Retail Network
MediaDailyNews, Laurie Sullivan - Thursday, August 21, 2025
The integration of Macy's Media Network with Amazon Retail Ad Service wi ...
- ESPN Pulling Out The Stops To Promote New Streaming/App Package
MAD, Steve McClellan - Wednesday, August 20, 2025
The multifaceted campaign -- coordinated on the media side by Publicis ...
- The Mother Of All Superintelligence Safeguards
Media 3.0, Laurie Sullivan - Thursday, August 14, 2025
Nobel Prize-winning "godfather of AI" Geoffrey Hinton proposed earlier this week th ...
- Laffy Taffy Dials Up Gen Z With Joke Hotline, Wrapper Refresh
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Fans can call the new "Laff Line" to make Damon Wayans J ...
- McDonald's, Snapchat Create Interactive Experiences Featuring Iconic Characters
MediaDailyNews, Colin Kirkland - Tuesday, August 12, 2025
The partnership will transform over 14,000 McDonald's restaurants in the U.S. in ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Genesis Launches GV80 SUV Creative, Kills Electrified G80 Sedan
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2025
Genesis is "new luxury without the velvet rope or baggage of o ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- Dunkin' Faces Backlash Over Genetics Reference
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 31, 2025
"The reference to genetics...has led to some criticism online," per Newsweek, echoi ...
- Criteo Rains Money From Retail And Performance Media
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Criteo released Q2 2025 earnings Wednesday, reporting growth has slowed, but reta ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Volvo Solicits Consumer Stories, Holds Sweepstakes
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
Creative includes a longform video featuring some of the founding dealers. ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Google, Others Share How AI Creates Ikea Ad In Seconds Worth $100k
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
In the ad, an Ikea-branded cardboard box opens, filling a room wi ...
- Scout Motors Builds Anticipation With 'Baja' Campaign
Drive Time, Tanya Gazdik - Monday, July 21, 2025
"We always look for these moments of connection at the Scout bran ...