- SparkPost Launches Enhanced Competitive Tracker On Salesforce
Email Marketing Daily, Ray Schultz - Monday, April 25, 2022
The integrated version of the tool allows brands to follow rival companie ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- New Email Signature Cloud Allows Use Of Equivalent Advertising Value As A Metric
Email Marketing Daily, Ray Schultz - Thursday, April 21, 2022
Exclaimer Group has announced its new Signature Marketing Cloud and two Power- ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Prisma Campaigns Partners With Bankjoy To Help Banks And Credit Unions Market Via Digital
Email Marketing Daily, Ray Schultz - Tuesday, April 12, 2022
Bankjoy clients can use Prisma tools for conducting multichannel campaigns, the fi ...
- Gymshark Promotes Punchy Campaign With Boxer Ryan Garcia
MAD, Fern Siegel - Thursday, April 7, 2022
The creative has a simple message: own the journey not the destinatio ...
- Validity Acquires Email Campaign Platform MailCharts
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
MailCharts provides brands with insights into performance of competitive emails. ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach Customers
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
The partnership will enable CPG brands to measure the impact of the ...
- Campaign Looks To Reduce Bitcoin's Environmental Impact
Digital News Daily, Colin Kirkland - Wednesday, March 30, 2022
The campaign, led by Greenpeace and other environmental advocacy groups, pressures Bitco ...
- Tinder Miniseries Wins ANA's Diamond ECHO Award
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
The Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...
- The Most Important Media-Mix Study, So Far
RTBlog, Joe Mandese - Monday, March 28, 2022
The findings show how adding TV into any mix boosts results. ...
- Mars Petcare Aims To Make Workplaces Dog-Friendly
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2022
The dog food brand is launching "Cesar Hire My Dog" to he ...
- Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'
Marketing Politics Weekly, Joe Mandese - Wednesday, March 23, 2022
The campaign supports a study analyzing the magnitude of Fox News' pro-Russ ...
- Simon Data Partners With Snowflake To Enhance CDP
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Clients will have an easier way to access and leverage customer dat ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Investment Group Acquires Majority Interest In Phrasee
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The brand language platform hopes to continue its expansion in the Unit ...
- Congressional Candidate Launches Climate-Focused NFT
Digital News Daily, Colin Kirkland - Monday, March 14, 2022
Political candidates are increasingly using NFTs to cash in on crypto whi ...
- Kyiv-Based Agency Launches Counterattack, Targets Mothers Of Captive Russian Soldiers
MediaDailyNews, Joe Mandese - Friday, March 11, 2022
Bickerstaff, an independent agency that launched just two years ago, is doi ...
- Spinning The Unspinnable
Red, White & Blog, Joe Mandese - Wednesday, March 9, 2022
For some people, Putin's spin is easy to see. Others don't s ...
- Orange142 Extends Its 25-Year Relationship With Pigeon Forge Department Of Tourism
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
The latest agreement builds on Orange142's nearly 25-year relationship with Pigeon Forg ...
- Microsoft Advertising Intros Ad Type For Service Providers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Microsoft Advertising on Monday announced a new advertising format designed for servi ...
- Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
The "purchase-based media scoring" method will be applied to Omni's "inventory graph ...
- Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Inside Performance, Laurie Sullivan - Tuesday, March 1, 2022
Microsoft Advertising also announced the global availability of Marketing with Purpose attribute ...
- Or: How Putin Learned To Stop Worrying And Love The Bomb
Red, White & Blog, Joe Mandese - Friday, February 25, 2022
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll g ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- Google NBA Sponsorship Debut Highlights Real Tone In Pixel Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
This weekend's NBA All-Star Game kicks off a multiyear partnership with t ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Spots will run on Comcast, Charter and Cox cable systems in mo ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Inside Performance, Laurie Sullivan - Thursday, February 10, 2022
Searching for the best snacks to enjoy on Super Bowl Sunday? Instaca ...
- How Hacking Helps Brands
Marketing Insider, Aaron Paquette - Thursday, February 10, 2022
The lesson from McDonald's "menu hacks": You don't need new ingredients ...