Tag results for "campaigns"
- Dog-Whistling Dixie, Nazis TooWhy use a dog whistle when you can whistle Dixie out loud ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For BrandsThe partnership will combine ecommerce performance analytics with enterprise marketing technology to ...
- Google Launches Smart Campaigns Features To Aid SMBsGoogle now will allow companies to run Smart campaigns advertising directly from ...
- A Framework For Measuring Ad OutcomeThe industry needs an agreed upon, well-vetted and researched set of standards ...
- Critics Tweet That Trump Is Using Rally Sign-Ups To Build His Email ListThe Trump campaign claims that it has 800,000 registrations for 20,000 seats, ...
- Hispanic Market Ready To Hit New Highs, DemandsBilingual U.S. residents have quickly become a focus for advertisers across political ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick PivotsMarketers are avoiding media that requires a long process to create and ...
- Google Creates Tools, Dedicated TV Marketplace As Streaming BoomsThe dedicated TV section, part of new Display & Video 360 tools, ...
- New Open-Source App Facilitates Email Marketing CampaignsSendPortal is self-hosted and works with Mailgun, SES, SendGrid, Postmark and other ...
- Trump Email Invites Supporters To Join 'Army:' ReportThe fund-raising email says help is needed to fight the "Liberal Mob." ...
- Trump Wishes Himself 'Happy Birthday' With $1.5M In Google AdsDuring the last week of May, President Trump's campaign spent $1.48 million ...
- Telecom Is Hopping: Merkle Study Shows Surge In B2B IntentSprint is first in search, and China Mobile is the leader in ...
- Email On Acid Adds Email Team Management ToolsTeam Management users can streamline reviews, get faster approvals and manage permission ...
- Ad Campaign Calls For Google Breakup As Alphabet Shareholder Meeting BeginsFreedom From Facebook & Google has launched a digital ad campaign targeting ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study FindsBut many expect modest hikes, and a third say they will reduce ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19A Nextdoor report suggests there is a movement to improve neighborhoods and ...
- Don't Use Tactics From The 1980s When Sending Emails In 2020Sending emails based solely on demographic segments is a leftover tactic from ...
- ActiveCampaign Upgrades Email Capabilities In AppActiveCampaign has enhanced its mobile marketing app to allow businesses to run ...
- ( ! ) Get The Facts About ... Oh, Nevermind!Does anyone else see the irony in the White House using Twitter ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skewed ...
- 6sense Data To Drive LinkedIn Ads In New IntegrationJoint clients can leverage 6sense segments to reach audiences on the global ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand AwarenessConsumers were 4.11% more likely to consider a brand when viewing contextually ...
- Phishing Campaigns Spoof Government and Groups Worldwide: StudyThe templates mimic the websites of the CDC, IRS and WHO, according ...
- Google Meet Video Ad Demonstrates Future Of Video CallsGoogle Meet released its first ad campaign on YouTube demonstrating how the ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to address ...
- Univision Joins Nielsen's Addressable TV Beta ProgramUnivision joins seven other major broadcasters in testing Nielsen's platform, which aims ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-PandemicAmerican businesses are spending more time researching direct-to-consumer advertising, native advertising and ...
- A Month Into Pandemic, Ad Plans Become Significantly More DisruptedA month after benchmarking the impact the COVID-19 is having on the ...
- ABC TV Stations Start PSA Small Business Campaign, Local TV Bracing For Low Ad RevenuesABC-owned TV stations have started up a PSA/social media campaign called #BeLocalish ...
- COVID-19 Case Study: Can Red Nose Day Leap To Digital?The nonprofit had to move fast to reinvent its annual campaign this ...
