- Ad Workflow Woes Stalling AI Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 12, 2026
A study by Taboola found the major barrier to broader agentic ...
- OpAD Media Acquires Creative Shop Broad Agency
MAD, Steve McClellan - Friday, May 8, 2026
Combined, the two shops form a fully integrated ad agency with offic ...
- Remember The Metaverse? Now There's A Metaphorverse, Thanks To DirecTV
MediaDailyNews, Joe Mandese - Monday, May 11, 2026
The week-long campaign will surgically target "upfront week" attendees across NYC v ...
- NBC Upfront: New Prime-Time Shows, 'Outcome' Tools
Television News Daily, Wayne Friedman - Monday, May 11, 2026
As part of its upfront presentation Monday, NBCU announced it will sca ...
- Huggies Heads To NICU With 'Natural Born Fighters'
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2026
The campaign focuses on real people -- an NFL linebacker, an Olympi ...
- Genesis Launches First-Ever Hispanic Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2026
The campaign includes 30- and 15-second spots in both English and Spanis ...
- Study: Consumers Largely Disinterested In Vehicle Buying
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2026
Price is the most important purchase factor, cited by 75% of c ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- OpenAI Opens Ad Platform To CPC Bidding, Self-Serve Buys
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
OpenAI also designed and launched measurement capabilities and a landing page wi ...
- Google Measurement Tools For AI Era Coming Soon
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
As advertising reaches a new era in measurement and metrics, Google h ...
- Ford Celebrates American Milestone
Marketing Daily, Tanya Gazdik - Friday, May 1, 2026
The initiative includes extending employee pricing on most new 2025 and 20 ...
- Google Unveils Brand 'Brief' Feature In AI Max
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2026
Among several tools introduced Thursday, the standout feature mirrors an agency servi ...
- Advertisers Can Begin Migrating Google Ads Into ChatGPT
MediaDailyNews, Laurie Sullivan - Wednesday, April 29, 2026
Adthena has launched a free migration tool that converts Google Ads campaig ...
- Mom Guilt, Husband Playbooks -- And A $38B Holiday
Marketing Daily, Sarah Mahoney - Monday, April 27, 2026
Kay Jewelers goes for laughs with spot starring father-son footballers, while Teleflo ...
- Lionsgate Opens With $97M 'Michael' Thriller
MediaDailyNews, Wayne Friedman - Monday, April 27, 2026
Despite low ad spend, "Michael" earned a record total for the domest ...
- Pedigree, Spot & Tango Campaigns Feature Real Dog Owners
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2026
Legacy pet food brand Pedigree and direct-to-consumer company Spot & Tango bo ...
- Taboola Strengthens Agentic For Open Web Ads
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2026
The next phase of Taboola's agentic ad system will help performance markete ...
- Microsoft Boosts Agentic Web Ad Visibility
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Microsoft will expand query matching and personalize ads across Copilot, Bing a ...
- New Adobe Agents Manage Autonomous Campaigns
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Adobe has introduced AI agents to help corporate customers automate digital marketi ...
- Google Automates Ad Security Risks
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 22, 2026
Google has introduced three agentic safety features that reduce advertisers' manual administrati ...
- Money Crazy: Bloomberg Media Unveils Multichannel Ad Campaign
Publishing Insider, Ray Schultz - Tuesday, April 21, 2026
The new effort boasts that Boomberg "follows the money." ...
- TikTok's Emerging Ad Formats Now Covered By Zefr
MediaDailyNews, Colin Kirkland - Monday, April 20, 2026
TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - includi ...
- Albertsons Media Adds Incrementality Measurement
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
Albertsons has released incrementality metrics to help advertisers identify new customers a ...
- Brands Blur Lines Between Ads, Entertainment
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 15, 2026
Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign th ...
- Reddit Launches HubSpot Beta Integration To 'Close A Loop'
MediaDailyNews, Colin Kirkland - Wednesday, April 15, 2026
The integration with HubSpot will give advertisers the ability to connect the ...
- Google Replacing Dynamic Search Ads With 'AI Max'
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
Google announced Wednesday that it will phase out Dynamic Search Ads (DSA ...
- Harley-Davidson Creative Features Willie Nelson's Ultimate Road Trip Anthem
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 13, 2026
The motorcycle brand revealed a new visual identity in a nod ...
- Mazda CX-5 Campaign Drives Surge In Attention, Brand Perception
Marketing Daily, Tanya Gazdik - Sunday, April 12, 2026
"Algorithm management across social platforms is critical, and you have to st ...
- TikTok Adds Wix Integration For SMB Brands
MediaDailyNews, Colin Kirkland - Thursday, April 9, 2026
By connecting their Wix websites directly to TikTok for Business, brands a ...
- Gamers May Have A Future In Air Traffic Control
Performance Marketing Insider, Laurie Sullivan - Friday, April 10, 2026
A campaign by the FAA and Transportation Department targets video gamers f ...