- X Looks To Boost iOS Campaign Transparency Via New Partnership
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
X is partnering with AppsFlyer, an app analytics company that has integrat ...
- Google OS Merger: Implications For Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 15, 2025
Google's plan to combine ChromeOS and Android into one platform has begu ...
- Kia Shows The Joy Is In The Journey
Marketing Daily, Tanya Gazdik - Sunday, July 13, 2025
"This campaign is a love letter to the great American road tri ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- Miele Makes Its U.S. Ad Debut With 'Rumored For A Reason'
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
Long known in Germany for its high-end appliances, Miele is courting Americ ...
- Test Drive: Infiniti QX60 More Than A Refresh
Drive Time, Tanya Gazdik - Monday, July 7, 2025
A new campaign from Publicis Q includes the spot "The Following" playi ...
- Small World: Lil McDonald's Happy Meals Launches Worldwide
MAD, Fern Siegel - Thursday, July 3, 2025
Tms' multichannel campaign spans toys, digital and retail. ...
- Meta Centralizes Ad Process Across WhatsApp, Facebook, Instagram
MediaDailyNews, Colin Kirkland - Wednesday, July 2, 2025
Meta has announced several updates to its ad offerings, including centralizing t ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Losing Links: Are Marketers Ready For Google's FDL Shutdown?
Email Insider, Ray Schultz - Monday, June 30, 2025
App developers have until August 25 to implement a replacement, URLgenius poin ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- Multichannel Depot: Email, Push, WhatsApp Campaigns From One Location
Email Insider, Ray Schultz - Tuesday, June 24, 2025
Klaviyo is unveiling cross-channel capabilities, with some still in beta. ...
- 'Inference,' Google's Latest Ad-Targeting Focus
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
Advertisers will soon have faster hardware and software support to run a ...
- Volkswagen Campaign Promotes Soccer Inclusion
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2025
"Welcome To Our Turf" emphasizes the importance of representation across every pitc ...
- Jeep Plays Up 'Jurassic World Rebirth' Partnership
Marketing Daily, Tanya Gazdik - Wednesday, June 18, 2025
Both Jeep and the movie franchise are steeped in adventure, excitement a ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Pharma, Outdoor, Other Awards Presented At Cannes
MAD, Steve McClellan - Monday, June 16, 2025
During the first awards ceremony at Cannes, awards were also bestowed f ...
- Amazon Ads Launches Live Signals In Cloud
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Amazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- AI Email Helper: New Tool Supports Message Creation And Editing, Firm Says
Email Insider, Ray Schultz - Monday, June 16, 2025
Brands need to rethink governance throughout the entire email creation process, Stens ...
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes Festival
MAD, Steve McClellan - Thursday, June 12, 2025
It's not mascot Leo - it's a real lion, George, who's ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Cheetos Tries A Shape Contest To Boost Flagging Sales
Marketing Daily, Sarah Mahoney - Monday, June 9, 2025
This version of the #CheetosShapeHunt comes with a $10,000 prize. ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- ESPN Teases 'Prophecy' Streamer Campaign That Looks Back In Time, Mulls Future
TV Watch, Wayne Friedman - Monday, June 9, 2025
The campaign focuses on ESPN's beginnings, with the first "SportsCenter" broadcast, whi ...
- Hyundai Focuses On Hybrids With French Cowboy
Marketing Daily, Tanya Gazdik - Friday, June 6, 2025
"It's exciting to see a 44% increase this year in hybrid adopti ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- Meta Introduces New Ad Performance Tools To Optimize Conversions
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
In an effort to help advertisers optimize the most "valuable" conversions f ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, Poppi
Advanced TV Insider, Wayne Friedman - Wednesday, June 4, 2025
EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Toyota Gives Customers What They Want, Right Down To The Name
Drive Time, Tanya Gazdik - Monday, June 2, 2025
The automaker is planning a campaign highlighting its family of Battery Electr ...
- AI Turns Search Engines Into 'Yellow Pages'
MediaDailyNews, Laurie Sullivan - Thursday, May 29, 2025
Search engines are on their way to becoming the Yellow Pages f ...