- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Microsoft: Conversational AI Changing How Consumers Interact With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Some consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- Stellantis Brands Come Together For 'America Made Us'
Marketing Daily, Tanya Gazdik - Monday, May 26, 2025
"It's a perfect fit," Stellantis Global CMO Olivier Francois tells "Marketing Daily ...
- McAfee CMO: Tips To Improve MMM Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 27, 2025
CMO Stephanie Fried wanted to blur the lines between real and fa ...
- Lexus Hires Blair Underwood As 'Voice Of Lexus'
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2025
"The Lexus brand needs to be bigger than any model," Lexus' Cynth ...
- SMB AI Tilt: They Are Using It For Email And Other Functions
Email Insider, Ray Schultz - Wednesday, May 21, 2025
Small businesses have slowed their AI use, two separate studies find. B ...
- Oscar Mayer Ties Wienermobiles To Indy 500
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 20, 2025
The Wienermobile race gives Oscar Mayer a way to "own" the kicko ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Pistachios Get Punchy: Wonderful's Big Bet On Snacking Without Guilt
Marketing Daily, Sarah Mahoney - Monday, May 19, 2025
New campaign plays up flavor, protein, and playful defiance. ...
- Giving New Meaning To Media Flighting
Planning & Buying Insider, Joe Mandese - Monday, May 19, 2025
After a six-month test of a new flight departure/arrival triggers on digit ...
- Data On The Edge: MessageGears And Databricks Team Up
Email Insider, Ray Schultz - Friday, May 16, 2025
Enterprise brands can use this integration to gain direct access to the ...
- Airbnb Partners With Celebs, Expands Offerings
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 15, 2025
"The company tested the idea when it launched Airbnb Experiences in 201 ...
- WBD Upfront: 'Storyverse' Content For Brands' Creative, New Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
WBD is also starting up two new media platforms for advertisers: N ...
- Upgraded Platform Is Designed To Speed Up the Ad-Buying Process
Publishers Daily, Ray Schultz - Monday, May 12, 2025
PubMatic says its enhanced tool will support media buyers and publishers. ...
- Test Drive: Genesis Makes A Good Thing Better With GV70
Drive Time, Tanya Gazdik - Monday, May 12, 2025
Genesis has been playing up its racing and sports affiliations, but t ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- At NewFronts, Snapchat Adds New Functionality To Its Sponsored Snaps
MediaDailyNews, Colin Kirkland - Wednesday, May 7, 2025
Snapchat announced the launch of a location-specific brand campaign, AI campaign solution ...
- TikTok Updates Offer Brands Cultural Relevance
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
TikTok will use generative AI to place advertisers next to the t ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Test Drive: Lincoln Navigator Takes Luxury To New Heights
Drive Time, Tanya Gazdik - Monday, April 28, 2025
A new offering is instructional videos about features like BlueCruise drivers c ...
- Why Marketers Need To Be Smarter About Bundling
MAD, Daale Carter - Thursday, May 1, 2025
The best campaigns are born from specialized teams working toward a shar ...
- Rivian Launches First National Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2025
"it's a really pivotal time for us as a business," Denise Cherr ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- Bald MLB Spot Touts 'No Dishes' In DirecTV Campaign
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelic ...
- Causal AI Supports Ad Targeting Through Divestiture, Redesigning Longtime Data Biz
Data & Programmatic Insider, Laurie Sullivan - Monday, April 28, 2025
Becausal launched Monday, to set new standards for accountability and performance support ...
- Automotive TV Spending Rises 10.8% In March
Marketing Daily, Tanya Gazdik - Sunday, April 27, 2025
"Basketball was on everyone's mind in March - including automotive advertisers," sa ...
- NHL Markets Stanley Cup Playoffs
MAD, Fern Siegel - Thursday, April 24, 2025
"It Takes Everything," created by Highdive, reveals the intensity of competition. ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'
MediaDailyNews, Colin Kirkland - Wednesday, April 23, 2025
LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- CTV Campaign Brand Reach: Lots Of Room To Grow
Advanced TV Insider, Wayne Friedman - Wednesday, April 23, 2025
Innovid estimates the average campaign reach across its 95 million TV househol ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...