- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Porter Geeks Out On Politics At LoopMe
Search & Performance Insider, Laurie Sullivan - Thursday, January 18, 2024
Robin Porter has a fascination with politics - one reason why Loop ...
- Acura 'Unlocks The Energy' For ZDX Electric Vehicle
Marketing Daily, Tanya Gazdik - Tuesday, January 16, 2024
Created by MullenLowe Los Angeles, the effort will be featured at Sundan ...
- The AI Fix: Enterprise Brands Are Using The New Tech To Engage Customers
Email Insider, Ray Schultz - Friday, January 12, 2024
They are also deriving cost savings, according to a study from MessageGea ...
- Google ML Needs A 'Learning Phase' Reboot
Search & Performance Insider, Laurie Sullivan - Friday, January 12, 2024
"If it gets stuck in the learning phase, it's like a hamst ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- X Allows Marketers To Target Premium Subs With New Ad Option
MediaDailyNews, Colin Kirkland - Monday, January 8, 2024
X is offering advertisers a new ad option that involves targeting premi ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Search & Performance Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- TV Ads Are For Chumps
Mad Blog, Barbara Lippert - Tuesday, January 2, 2024
That's what Republican Presidential candidate Vivek Ramaswamy said, pulling an ad th ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The Year
Marketing Daily, Colin Kirkland - Friday, December 22, 2023
Among YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- Phish Fry: Inboxes Worldwide Being Barraged With Suspicious Emails
Email Insider, Ray Schultz - Thursday, December 21, 2023
There was a substantial increase in the number of suspicious emails betwe ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Search & Performance Insider, Laurie Sullivan - Thursday, December 21, 2023
Brands often encounter challenges in planning timely and relevant campaigns, according ...
- Email By The Yard: A Primer On Metrics
Email Insider, Ray Schultz - Wednesday, December 20, 2023
From the open rate to the bounce rate, email senders must ke ...
- In New Campaign, JBL Is All Ears
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
A series of videos salutes "eardividuals," and aims to break through t ...
- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- Hinge Is Handing Out $1 Million To Help Gen Z Socialize
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Today's typical Gen Z-er spends 1,000 fewer hours with other people p ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Santa Claus Cited As Ultimate Influencer In Samsung Ads Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
The survey of holiday shoppers shows getting a discount on a produ ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- Test Drive: Toyota Tacoma Is Truly A 'Badass Adventure Machine'
Drive Time, Tanya Gazdik - Monday, December 4, 2023
The truck's campaign will target "spontaneous adventurers" who are younger, more diver ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- Everyone Knows Flo From Progressive
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 27, 2023
It's pretty hard to find consumers who don't know -- and li ...
- Black Friday Booty: Traffic Fell Slightly, Identity Was A Challenge
Email Insider, Ray Schultz - Monday, November 27, 2023
Identity recognition was stronger on desktop than on mobile, Bluecore reports. Websi ...
- Las Vegas Super Bowl Host City Promotes 'Excessive Celebration' In Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
The official host city of Super Bowl LVIII is launching a quir ...
- AI Shows Ad Industry Its Future
Search & Performance Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...