- NBC Starts Fallon-Hosted Marketing Competition Show
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
The unscripted TV show will see Fallon starting up a marketing agen ...
- Reddit Fosters Campaign Collaboration Between Brands, Agencies
MediaDailyNews, Colin Kirkland - Friday, April 11, 2025
Reddit is launching a new "Partners" page designed to foster partnerships betwe ...
- Stellantis To Tweak 'Made In America' Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 10, 2025
Brands looking to promote their products as American-made are confronting FTC standar ...
- Beyonce's Cecred Offers 'A Deeper Understanding Of Hair'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 9, 2025
First campaign for hair care brand "follows six diverse women, each shari ...
- Personas To Target Ads Leap Forward
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
To overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- PayPal Launches Personalized Ads In UK
MediaDailyNews, Laurie Sullivan - Friday, April 4, 2025
PayPal Ads based on privacy has launched in the U.K. The servi ...
- Brands Continue To Invest More In Influencer-Led Campaigns
MediaDailyNews, Colin Kirkland - Wednesday, April 2, 2025
Brands remain determined to increase influencer marketing spend, according to a surv ...
- How To Stop Diminishing Returns In Performance Media
Performance Marketing Insider, Laurie Sullivan - Thursday, April 3, 2025
Ad fatigue, competition, and platform changes are making it more difficult ...
- Snapchat Partners With Wendy's To Test New, Conversational Ad Format
MediaDailyNews, Colin Kirkland - Tuesday, April 1, 2025
Snapchat first started testing Sponsored Snaps in October to accelerate the grow ...
- Marketers Fool Around On April 1
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 1, 2025
The motivation is April Fool's Day -- and for whatever reasons, th ...
- Serena Drops The Mic For Lincoln Navigator
Marketing Daily, Tanya Gazdik - Friday, March 28, 2025
Lincoln began working with Williams in 2018, and she continues to ...
- Reddit Expands Conversation Ads
MediaDailyNews, Colin Kirkland - Friday, March 28, 2025
Reddit is continuing to build out its most fruitful ad format, Conversati ...
- TikTok Expands Smart+ Catalog Ads And More
MediaDailyNews, Colin Kirkland - Wednesday, March 26, 2025
TikTok is focused on expanding its Smart+ automated ad solution, with ...
- Bayer, Coors, Jack Daniels Created Top-Performing Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, March 27, 2025
Leading brands in this year's report combined timing, relevance and context ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Fake Semrush SEO Scam Hits Google Ads
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
A new phishing campaign is targeting SEO professionals with malicious Semrush Goog ...
- Hill's Addresses Guilty Pet Parents
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2025
The new global creative approach was born from years of research a ...
- AI Launchpad: Banks Can Use Tool To Set Up, Send Emails
Email Insider, Ray Schultz - Thursday, March 13, 2025
Persado has introduced an AI service for batch and trigger email campaig ...
- Snapchat Expands Creator Offerings Through Partnership With Later
MediaDailyNews, Colin Kirkland - Tuesday, March 4, 2025
Snap aims to expand its creator offerings through a partnership with Late ...
- What Election Trends Say About 2025 Ad Strategies
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Campaigns that succeed in 2025 will come from advertisers that recognize t ...
- Honda Plays Up Passport's Capability
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2025
The campaign, from RPA, is launching across multiple media channels from broadca ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- X Rolls Out Grok-Powered AI Ads
MediaDailyNews, Colin Kirkland - Monday, February 24, 2025
Similar to automated ad tools launched by Google and Meta, X's Grok-power ...
- Campaign Numbers Rising, But So Are Challenges
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 19, 2025
Marketers have increased the number of campaigns they run, but face ma ...
- Volkswagen, SNL Reimagine 'The Californians'
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2025
"'The Californians' is as synonymous with SNL as the ID. Buzz ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google Performance Max has become the hub of the company's advertising syste ...
- Nylabone Celebrates 70 Years With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2025
The brand is also introducing a new tagline: "Trusted Chew Toys wi ...
- PGA Tour Players Can't Resist TruGreen Lawn
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
Two 30-second spots feature PGA Tour players Jason Day, Ben Griffin a ...
- Microsoft Ads Notified About Invalid Traffic, Junk Leads
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
An independent ad agency notified Microsoft it has encountered significant challenges wi ...
- Hyundai Builds On 'Okay Hyundai' Creative
Marketing Daily, Tanya Gazdik - Tuesday, February 4, 2025
Hyundai and Culture Brands aim to deepen the automaker's authentic connection wi ...