• by Tanya Gazdik , April 10, 2025

Stellantis is revising its ads to say its vehicles are assembled in America, not built in U.S. factories.

The tweaks will ensure the ads better comply with Federal Trade Commission regulations regarding “made in America” claims, according to a company spokeswoman.

“Brands looking to promote their products as American-made in light of President Trump’s tariffs on imported goods are confronting FTC standards requiring that such products must be ‘all or virtually all’ manufactured in the U.S.,” according to The Wall Street Journal. “Stellantis, an international auto conglomerate based in the Netherlands, last weekend released three ads promoting its Jeep, Dodge and Ram brands in a campaign titled ‘American Born.’”

The changes come after Truth in Advertising, a nonprofit that tracks misleading marketing, flagged the spots.

“Stellantis has every right to boast of its brands’ assembly plants in the United States that create American jobs and strengthen the U.S. economy, but it cannot illegally embellish the amount of manufacturing that takes place domestically,” Truth in Advertising wrote in a letter dated April 8 addressed to Stellantis Global CMO Olivier Francois and Giorgio Fossati, the automaker’s general counsel, according to The Truth About Cars. 

The FTC requires any car that claims to be “made” or “built” in the US to contain “no – or negligible – foreign content,” Truth in Advertising explains. 

“And no Jeep, Dodge or Ram vehicle meets that criteria,” according to CarScoops. “Even Tesla’s Model 3, the most American-made car by content, contains 12.5% imported parts.”