• by Tanya Gazdik , 8 hours ago

Honda is launching a multichannel brand campaign celebrating the racing heritage and performance DNA inside its fun-to-drive and fuel-efficient hybrid-electric models. 

"Relentless Spirit” features the Honda hybrid lineup -- Civic, Accord, CR-V and latest addition, the new Prelude -- alongside championship-winning Honda race machines.

The campaign is especially timely. 

Felix Rosenqvist, driving a Honda-powered car for Meyer Shank Racing, won the 110th Indianapolis 500 by a historic 0.0233 seconds on Sunday. This marked Honda's 17th Indy 500 victory. A dominant presence in the series, Honda powers 15 cars on the grid and is a powerhouse in American open-wheel racing. 

Also timely: with gas prices climbing, car buyers are actively seeking affordable, fuel-efficient options—without sacrificing the fun factor. 

Honda is the most fuel-efficient full-line automaker in America, according to the U.S. Environmental Protection Agency Automotive Trends Report. This distinction is backed by record sales: in 2025, Honda achieved an all-time hybrid-electric sales record for the third straight year, topping 400,000 electrified vehicles sold in America for the first time.

Affordability is a big part of the equation. The Civic, Accord and CR-V hybrid models are all priced well below the industry average-new-vehicle transaction price

The company revealed last week that starting in 2027, Honda will begin launching its next-generation hybrid models featuring both an all-new hybrid system and platform. Honda will launch 15 next-generation hybrid models globally, primarily in North America, by 2030.

The campaign, from RPA, will run across broadcast television, cable, streaming and social media, with a heavy presence in high-profile sports, including the 2026 FIFA World Cup local TV broadcast coverage, NBA and NHL playoffs and key WNBA match-ups. 

The effort also will feature unique social creative highlighting the spirit behind the Honda hybrid lineup, debuting later this month.