- ACC Launches Synthetic Audience Platform To Test Creative, Messaging
MAD, Steve McClellan - Thursday, October 23, 2025
According to the company, the platform simulates audience responses in seconds a ...
- When The Medium Is The Dining Table
Planning & Buying Insider, Antony Young - Friday, October 24, 2025
When the $3 billion gambling industry spends millions targeting the Asian communit ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- Ikea Dreams Big -- By Thinking Small
Retail Insider, Sarah Mahoney - Wednesday, October 22, 2025
With its new campaign, the retailer leans on humor and affordable fix ...
- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD
Data & Programmatic Insider, Laurie Sullivan - Monday, October 20, 2025
For many healthcare marketers including hospitals and health insurers that have lo ...
- Test Drive: Nissan Frontier Isn't Just For Truck Devotees
Drive Time, Tanya Gazdik - Monday, September 22, 2025
The truck was easy to find in a parking lot, thanks ...
- AI Wingman: Platform To Handle Full Email Marketing Workflow
Email Insider, Ray Schultz - Friday, October 17, 2025
The conversational platform allows marketers to conduct campaigns with natural-language prompts. ...
- De Niro, Pacino Get Cozy For Luxury Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 16, 2025
The actors speak with their distinct, gravelly voices: "It's cold out there ...
- Ram Goes Long For College Football Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 14, 2025
"We threw around several names at the beginning, but Terry Crews ju ...
- PayPal Gives SMBs A Retail Media Network
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized business ...
- TikTok Updates AI Ad Tools, Offers Smart Campaign Creation
MediaDailyNews, Colin Kirkland - Wednesday, October 8, 2025
TikTok is making updates across its AI-powered ad features and tools includi ...
- YouTube Launches Program To Connect Advertisers To Third-Party Experts
MediaDailyNews, Colin Kirkland - Tuesday, October 7, 2025
YouTube's "Activation Partners" program will show advertisers trusted third-party partners known f ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- Swift's 'Showgirl' Shows Up With $33M Weekend
MediaDailyNews, Wayne Friedman - Sunday, October 5, 2025
The limited release (October 3-5) film was easily the top movie theat ...
- New 'Okay Hyundai' Creative Features Lil Jon
Marketing Daily, Tanya Gazdik - Thursday, October 2, 2025
The media plan includes digital and social initiative with behind-the-scenes content featuri ...
- Snapchat Partners With Commerce Platform, Makes Targeting Easier
MediaDailyNews, Colin Kirkland - Thursday, October 2, 2025
Snapchat has launched an in-app integration with WooCommerce, allowing businesses using t ...
- Dynamic Audio Ads Go Real-Time, Get Personal
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
The contextual enterprise platform, designed to personalize audio advertising, was launched ...
- Are Google Ad-Tech Divestitures Feasible?
Performance Marketing Insider, Laurie Sullivan - Monday, September 29, 2025
Google had a difficult day Friday in its monopoly case, as t ...
- Bilingual Hyundai Campaign Celebrates Latino Ambition
Marketing Daily, Tanya Gazdik - Wednesday, September 24, 2025
The campaign aims to deepen Hyundai's connection with Hispanic consumers via cultur ...
- Albertsons Can Fuel Performance With Travel Loyalty Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 24, 2025
Loyalty has its place in performance advertising and marketing, but this ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- 'The Guardian' Announces US Ad Campaign
Publishers Daily, Ray Schultz - Monday, September 22, 2025
Paid media will include Outfront's MTA subway advertising network. ...
- Bespoke AI: New Tool Is Designed To Drive 1:1 Personalization
Email Insider, Ray Schultz - Monday, September 22, 2025
Personize has natively built its new offering inside HubSpot. ...
- Trump Supports Gruesome Fentanyl Ads
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 18, 2025
A person involved in the effort told Axios that Trump wanted t ...
- Amazon Launches Agentic Ad Creative Tool
MediaDailyNews, Laurie Sullivan - Wednesday, September 17, 2025
A click in Creative Studio enables a conversational chat that provides acce ...
- TikTok Shares Search Ad Campaign Data As U.S. Ban Looms
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
TikTok this week released search ad campaign data to demonstrate its wor ...
- Comcast Sues Over Washington State Tax On Digital Ads
MediaDailyNews, Wendy Davis - Friday, September 12, 2025
Comcast has sued to invalidate a new Washington state law that impos ...
- Will Agentic Commerce Encourage 'Omnicontact' Strategies During The Holidays?
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
AI is changing holiday strategies this year, with the technology influencing eve ...
- How Rivian Saved Owner From Alligators
Marketing Daily, Tanya Gazdik - Wednesday, September 10, 2025
Unlike traditional auto ads, Rivian's campaign is built entirely around real own ...
- Adobe Launches Suite Of AI Agents, Agentic Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some ...