- Is Google AI Max Asking Advertisers To Give Up Too Much Control?
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
An AI Max user wrote on Reddit two months ago about runni ...
- Nissan Takes Heisman House On Road Trip
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2025
"We've been in the house a long time, and we thought, let ...
- United Airlines Real-Time Ad Moments Identified Via AI
Data & Programmatic Insider, Laurie Sullivan - Monday, August 25, 2025
United Airlines and its agency Carat USA used Sightly's AI technology ...
- Kia Sportage Continues T-Shirt-Themed Road Trip
Drive Time, Tanya Gazdik - Monday, August 25, 2025
"Keep the Adventure Going," is once again set to the tune ...
- Abercrombie & Fitch Becomes NFL's First Official Fashion Partner
Marketing Daily, Tanya Gazdik - Monday, August 25, 2025
The partnership demonstrates the NFL's ongoing efforts to grow its fan bas ...
- Hey Ya! Whirlpool Wants You To Shake It Like A Polaroid Washer
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2025
Big Boi joins forces with Whirlpool to promote its FreshFlow Vent syste ...
- Amazon To Test Sponsored Ads Through Macy's Retail Network
MediaDailyNews, Laurie Sullivan - Thursday, August 21, 2025
The integration of Macy's Media Network with Amazon Retail Ad Service wi ...
- ESPN Pulling Out The Stops To Promote New Streaming/App Package
MAD, Steve McClellan - Wednesday, August 20, 2025
The multifaceted campaign -- coordinated on the media side by Publicis ...
- The Mother Of All Superintelligence Safeguards
Media 3.0, Laurie Sullivan - Thursday, August 14, 2025
Nobel Prize-winning "godfather of AI" Geoffrey Hinton proposed earlier this week th ...
- Laffy Taffy Dials Up Gen Z With Joke Hotline, Wrapper Refresh
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Fans can call the new "Laff Line" to make Damon Wayans J ...
- McDonald's, Snapchat Create Interactive Experiences Featuring Iconic Characters
MediaDailyNews, Colin Kirkland - Tuesday, August 12, 2025
The partnership will transform over 14,000 McDonald's restaurants in the U.S. in ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Genesis Launches GV80 SUV Creative, Kills Electrified G80 Sedan
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2025
Genesis is "new luxury without the velvet rope or baggage of o ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- Dunkin' Faces Backlash Over Genetics Reference
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 31, 2025
"The reference to genetics...has led to some criticism online," per Newsweek, echoi ...
- Criteo Rains Money From Retail And Performance Media
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Criteo released Q2 2025 earnings Wednesday, reporting growth has slowed, but reta ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Volvo Solicits Consumer Stories, Holds Sweepstakes
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
Creative includes a longform video featuring some of the founding dealers. ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Google, Others Share How AI Creates Ikea Ad In Seconds Worth $100k
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
In the ad, an Ikea-branded cardboard box opens, filling a room wi ...
- Scout Motors Builds Anticipation With 'Baja' Campaign
Drive Time, Tanya Gazdik - Monday, July 21, 2025
"We always look for these moments of connection at the Scout bran ...
- X Looks To Boost iOS Campaign Transparency Via New Partnership
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
X is partnering with AppsFlyer, an app analytics company that has integrat ...
- Google OS Merger: Implications For Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 15, 2025
Google's plan to combine ChromeOS and Android into one platform has begu ...
- Kia Shows The Joy Is In The Journey
Marketing Daily, Tanya Gazdik - Sunday, July 13, 2025
"This campaign is a love letter to the great American road tri ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- Miele Makes Its U.S. Ad Debut With 'Rumored For A Reason'
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
Long known in Germany for its high-end appliances, Miele is courting Americ ...
- Test Drive: Infiniti QX60 More Than A Refresh
Drive Time, Tanya Gazdik - Monday, July 7, 2025
A new campaign from Publicis Q includes the spot "The Following" playi ...
- Small World: Lil McDonald's Happy Meals Launches Worldwide
MAD, Fern Siegel - Thursday, July 3, 2025
Tms' multichannel campaign spans toys, digital and retail. ...
- Meta Centralizes Ad Process Across WhatsApp, Facebook, Instagram
MediaDailyNews, Colin Kirkland - Wednesday, July 2, 2025
Meta has announced several updates to its ad offerings, including centralizing t ...