Nexxen has launched new standardization tools that will allow advertisers to activate campaigns quickly across more than one original equipment operator
(OEM0, AdExchanger reports. Last year, Nexxen started making native home screen ads programmatically available through TV OEMs in Europe and the US. It has been a slow
process for TV operating systems and OEMS integrating new ad placements onto home screens.
Read the whole story at AdExchanger »